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Brian Yanish - MarketingHits.com
August 28, 2015 11:20 PM
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Since the rise of the term content marketing, perhaps two years ago, there's been plenty of talk about the end of SEO and its replacement by the 'new' discipline.
It's true that many search agencies have since rebranded or have emphasized their content expertise, but this doesn’t mean that content marketing has rendered SEO obsolete. Far from it. Indeed, the two disciplines should work together, and the use of either has to include both SEO and content if it is to be truly effective online.
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Brian Yanish - MarketingHits.com
August 28, 2015 11:30 AM
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The proportion of annual revenue that companies spend on marketing and sales varies widely by industry and strategy, according to a recent report from Vital.
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Brian Yanish - MarketingHits.com
August 28, 2015 11:12 AM
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Brian Yanish - MarketingHits.com
August 28, 2015 11:10 AM
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Brian Yanish - MarketingHits.com
August 28, 2015 11:08 AM
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It was milestone Monday for Facebook, as 1 billion people used the social network in a single day for the first time ever.
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Brian Yanish - MarketingHits.com
August 28, 2015 11:06 AM
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When writing content, there are a lot of factors you have to keep in mind. You need:
A great headline that’ll get people to click (without it being clickbait).
Well-written content that must get to the point, move along, be an enjoyable read, etc.
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Brian Yanish - MarketingHits.com
August 27, 2015 11:20 PM
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Nearly all content marketing advice is broken out into one of two trains of thought.
First there is the tactical advice. These are things like best practices, optimization and anything else that deals with improvements at the micro-level.
Zooming out one step is strategic advice. These are the considerations that help to guide and organize our tactics. They deal more with things like how content marketing can be used to build your online presence and SEO.
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Brian Yanish - MarketingHits.com
August 27, 2015 10:12 PM
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Content marketing is often proclaimed to be one of the most valuable, effective marketing strategies available. But there’s a critical caveat to that description; people have to read your content for it to be valuable in any way. Of course, content comes in many forms—when I say “read” what I actually mean is “consume”. A person would need to read an article in the same way they would need to watch a video or listen to an interview—the point is, if a person isn’t engaging with your material, your material isn’t worth anything. So why people aren’t reading your content?
There are several potential reasons that could prevent someone from reading your material, and learning to prevent or mitigate those reasons can help you improve your readership (and therefore your entire content campaign). Pay special attention to these seven potential reasons, which I have found to be some of the most common and most devastating.
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Brian Yanish - MarketingHits.com
August 27, 2015 3:33 PM
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Before he became the co-founder of Pinterest, Ben Silbermann moved to California and started working for Google in customer support before eventually starting a business.
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Brian Yanish - MarketingHits.com
August 27, 2015 3:10 PM
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Facebook wants to be your digital assistant. The social network today announced it is testing a Siri-like personal assistant called M.
The service is a blend of artificial intelligence — similar to that which powers Apple’s Siri, Google’s Google Now and Microsoft’s Cortana — and human input, and Facebook believes that combination will make M better than its rivals. Like Siri, M will be able to give recommendations about the best places to dine in a city or help people pick a gift for a friend, but M will also be able to complete tasks such as making a restaurant reservation or having the gift delivered.
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Brian Yanish - MarketingHits.com
August 27, 2015 3:03 PM
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When uploading a photo to Instagram that doesn't fit the box, tap the format icon to adjust the orientation to portrait or landscape.
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Brian Yanish - MarketingHits.com
August 27, 2015 2:27 PM
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Do you use Google+ Hangouts?
Interested in ways to use them for your business?
Google+ Hangouts are a great way to hold group meetings, interact with customers, interview people and share your expertise.
In this article you’ll discover eight ways to use Google+ Hangouts for your business
On oublie trop souvent l'usage de #Google+ et des «hangouts» dans une stratégie marketing #B2B
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Brian Yanish - MarketingHits.com
August 27, 2015 2:10 PM
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Email is one of the most popular channels for distributing a survey. But for some reason, most of the emails I receive that include a survey look like they were thrown together as an afterthought.
Many have boring subject lines and uninspiring copy and creative, so I rarely feel compelled to participate. If your emails with surveys are lacking opens, engagement and click-throughs, here are my seven tips for improving them:
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Brian Yanish - MarketingHits.com
August 27, 2015 12:07 PM
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Our industry is on a journey. Digital media is growing up, and as mobile becomes the predominant way people consume content, marketers are learning the best ways to incorporate it into a broader offering.
Mobile’s ascent to market dominance has been one of our industry’s fastest shifts to date. According to eMarketer’s research, published in Direct Response Tactics Take Majority of US Marketers: “In 2014, mobile advertising spend versus desktop reached an all-time high of 41 percent of all US digital advertising spend.”
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Brian Yanish - MarketingHits.com
August 26, 2015 9:15 PM
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Advertising's programmatic revolution will be televised -- by Hulu.
This fall the streaming video service, which is owned by NBC Universal, Fox and Walt Disney Co., will open a private ad exchange powered by Facebook video ad exchange LiveRail to let marketers to buy ads on Hulu as easily as if they were purchasing something on Amazon. To make sure those ads are shown to the right people, Hulu will let brands combine their own data with Hulu's information on people's age, gender, location and what shows they watch as well as data from companies within Oracle's data-management platform.
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Brian Yanish - MarketingHits.com
August 26, 2015 5:40 PM
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We’ve been hearing rumblings that Facebook was working on an “assistant” within Messenger (along with others), but today we’ve gotten the details that pull it all together.
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Brian Yanish - MarketingHits.com
August 26, 2015 3:10 PM
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When setting up a paid Facebook ad, there are a lot of boxes to be checked.
Are you targeting the right people? Are your image dimensions to scale? Are you running the right type of ad? If we're being honest, it can get a little confusing.
With more than 1.4 billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. Trouble is, with both an investment of time and money on the line, there's not much room for oversight.
To help, we've put together a checklist to help you keep all of your campaign details straight. It will help ensure that you're tapping into the right audience with the right ad at the right time.
What are you waiting for? Get to checkin'.
The Ultimate Checklist for Creating & Optimizing Facebook Ads
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Brian Yanish - MarketingHits.com
August 26, 2015 2:10 PM
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Industry disruptions are like New England snowstorms—more frequently forecast than felt. This past winter, though, the meteorologists' predictions came true, and for my hometown of Boston, the Nor'easters were unrelenting.
The marketing industry faces simultaneous storms of disruption in mobile, video, and programmatic advertising. These three forces will reshape the platforms, the pixels, and the pipes of digital media. As fortune favors the prepared, executives are wise to educate their organizations about these landscape-altering forces.
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Brian Yanish - MarketingHits.com
August 26, 2015 1:29 PM
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It’s an extremely important question to ask before you start devising a social media marketing strategy because there’s really no use in spending a ton of time and energy establishing a strong presence on a site that isn’t going to yield any positive returns.
One way to figure out exactly which networks make sense for your brand is to use data, such as demographic information, to provide some insights into networks relevant to you. You can do this by following a simple two-step process that I’ll lay out in the rest of this article. But at a very high level, the idea is to figure out who your perfect target audience is, then to use an infographic we’ve created to figure out exactly where to reach these people.
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Brian Yanish - MarketingHits.com
August 26, 2015 1:06 PM
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Your own practices might be holding your efforts back.
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Brian Yanish - MarketingHits.com
August 26, 2015 12:27 PM
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Never feel lost during a conversation with a designer again. Check out this list of graphic design terms every marketer should know.
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Brian Yanish - MarketingHits.com
August 26, 2015 12:22 PM
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Don’t Get Snapchat? Don’t Panic!
First, if you don’t even get Snapchat at all, let me direct you to my post from earlier this year that provides a still-good overview (or at least I think it does):
A Marketer’s Guide To Snapchat & How Brands Can Build Followers Through “Stories”
As you’ll discover, Snapchat isn’t just for teens nor as a way for only teens to send private messages to each other. As a regular user this year, I’ve found it a wonderful way to pass the time seeing the “Stories” that people and brands share on the service to the world.
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Brian Yanish - MarketingHits.com
August 26, 2015 12:07 PM
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Some Twitter users who use Google Chrome are seeing the ability to receive desktop notifications when they get direct messages.
Reader Matteo Gamba of TransferWise shared the screenshots above and below, which occurred after visiting Twitter.com via Chrome on a PC.
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Brian Yanish - MarketingHits.com
August 26, 2015 11:30 AM
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A survey released by Manta shows that nearly 50% of businesses have increased their time on social media channels in the last year, according to Michael Fertik at Forbes. Another 55% of businesses surveyed are actively using social media marketing for lead generation and customer engagement.
Yet, 60% of small businesses reported no return on investment for their social media marketing.
That may seem dire, but it does mean that 40% of small businesses are seeing some ROI. What are they doing differently?
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Brian Yanish - MarketingHits.com
August 26, 2015 11:06 AM
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Want to make sure your ads stand out on Facebook and Instagram?
Have you tried Carousel Ads?
While many businesses use Carousel Ads solely to promote products, the ads also provide an excellent opportunity to showcase your brand’s unique narrative.
This article, shares how to use storytelling in carousel ads to promote your products and stand out from your competitors.
