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Scooped by Brian Yanish - MarketingHits.com

September 3, 2015 9:57 PM

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Knowing Why People Share Will Boost Your Social Media Marketing #Infographic

Knowing Why People Share Will Boost Your Social Media Marketing #Infographic | MarketingHits | Scoop.it

From www.socialmediatoday.com - September 3, 2015 9:26 AM

In 1943, psychologist Abraham Maslow published a paper called "A Theory Of Motivation” in which he proposed a hierarchy of human needs. Illustrated in a well-known pyramid, Maslow’s theory became an important cog in sociology research today.

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September 3, 2015 9:15 PM

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The 10 Commandments of Content Marketing

The 10 Commandments of Content Marketing | MarketingHits | Scoop.it

From www.briansolis.com - September 3, 2015 4:41 PM

Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and executing against a programmatic calendar only to miss the very thing that connects with people…relevance.

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September 3, 2015 8:51 PM

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The 13 Tools You Need to Build a Content-Marketing Machine

The 13 Tools You Need to Build a Content-Marketing Machine | MarketingHits | Scoop.it

From www.entrepreneur.com - September 3, 2015 5:00 PM

A whopping 76 percent of marketers plan to increase their content-marketing budgets in 2016, according to Curata. Really, though, this growth isn’t that surprising, given that most companies realize content marketing is a key strategy for building relationships and creating customers.

That influx of ca

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September 3, 2015 8:47 PM

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Google Algorithm Updates - 2003 to 2015 #Infographic

Google Algorithm Updates - 2003 to 2015 #Infographic | MarketingHits | Scoop.it

From www.socialmediatoday.com - September 3, 2015 1:15 AM

Having trouble staying up with Google's algorithm updates? Not sure if you're dealing with Pandas or Penguins - or even Hummingbirds, for that matter? No idea what I'm talking about?

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September 3, 2015 7:42 PM

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Facebook Extends Autoplay Video Ads to Outside Mobile Apps

Facebook Extends Autoplay Video Ads to Outside Mobile Apps | MarketingHits | Scoop.it

From adage.com - September 2, 2015 11:01 AM

Facebook recently announced it was extending its autoplay video ads to third-party mobile apps that sell ad space through Facebook's mobile ad network Audience Network.

Advertisers aren't able to buy ads specifically to run on the mobile ad network; instead it's like an overflow room, where Facebook takes the ads that run on the social network and syndicates them to others' apps based on the advertiser's defined targeting parameters.

But autoplay video ads aren't the only Facebook ad formats being exported to its mobile ad network. The social network is also extending its slideshow-like carousel ads and full-screen click-to-play video spots to non-Facebook apps, as well as its dynamic product ads that retailers can use to market their wares to people who had previously browsed on their e-commerce sites.

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September 3, 2015 3:33 PM

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Data-Driven Content Strategy Meets Content Marketing [Essential Template]

Data-Driven Content Strategy Meets Content Marketing [Essential Template] | MarketingHits | Scoop.it

From contentmarketinginstitute.com - September 3, 2015 5:00 AM

Content creation is not cheap. As content marketers, we may have brilliant ideas for content that meets the needs of customers and prospective customers, but ideas alone don’t convince stakeholders to invest. We need to back up our ideas with data. We need to show that our suggestions align with the needs of our target audience segments.

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Marco Favero's curator insight, September 4, 2015 2:23 AM

aggiungere la vostra comprensione ...

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Scooped by Brian Yanish - MarketingHits.com

September 3, 2015 3:03 PM

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Search and Social — Is the Tail Wagging the Dog?

Search and Social — Is the Tail Wagging the Dog? | MarketingHits | Scoop.it

From www.adweek.com - September 3, 2015 1:32 PM

When social media first became a meaningful marketing channel, the conventional wisdom was marketers should use their search data to inform social strategies. For example, a rainstorm might cause rain boot search queries to spike.The thinking was marketers should then go beyond Google with ads for rain boots and employ a strategy of blanketing the Internet with ads for in demand products. The problem with this strategy is it lacks an understanding of Facebook’s true value as a marketing platform.

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September 2, 2015 8:51 PM

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A Five Step Framework to Write Networking Emails People Can't Ignore

From www.slideshare.net - August 17, 2015 10:03 AM

Brian Balfour, VP of Growth at HubSpot, receives hundreds of networking emails a day. He responds to a fifth of them. In this SlideShare he provides a 5-step framework to write networking emails that even the busiest of people can't ignore.

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Gary Obermeyer's curator insight, September 3, 2015 12:40 PM

The tips outlined in this presentation have relevance for school people. Whether seeking to build community support, searching for funding/resources for classroom & school improvement efforts, or building our personal/professional networks - there are lessons to be learned.

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September 2, 2015 8:47 PM

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Google Declares War On App Install Problem It Helped Create

Google Declares War On App Install Problem It Helped Create | MarketingHits | Scoop.it

From marketingland.com - September 1, 2015 4:10 PM

Google will penalize sites that use big ads to convert mobile users to install apps. But the same users finding those ads annoying might have issues with Google's own pushing of apps in search.

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September 2, 2015 8:03 AM

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3 Easy Ways Small Businesses Can Use Social Media for PR

3 Easy Ways Small Businesses Can Use Social Media for PR | MarketingHits | Scoop.it

From www.business2community.com - September 1, 2015 1:22 PM

On top of online paid advertising tactics such as Facebook ads and Google AdWords search marketing, PR is a powerful marketing approach that lets you reach your target audience and generate sales.

Here are three PR tactics you can use:

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September 2, 2015 7:04 AM

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3 Ways Social Video Marketing Can Propel Your Brand

From www.entrepreneur.com - September 1, 2015 4:00 PM

Social video marketing plays on the most important aspects of basic human nature: the art of storytelling. Where viral videos are all about numbers, social videos are all about connections and conversations.

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Scooped by Brian Yanish - MarketingHits.com

September 2, 2015 6:17 AM

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These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right

These 6 Types of Content Will Boost Your Traffic and Engagement. Here’s How to Do Them Right | MarketingHits | Scoop.it

From www.business2community.com - September 1, 2015 12:10 PM

How can you create content with the most efficiency and ease?

Are you challenging yourself to come up with new ideas and new ways of imparting information about your business? Are you experimenting with the different forms of content that your customers may like to read?

We’d love to help you get there.

The 2015 edition of the annual B2C Content Marketing Benchmarks, Budgets and Trends—North America report put together by the Content Marketing Institute and MarketingProfs found that while 69% of marketers are creating more content than they were a year ago, only 27% have a strategy that is documented.

That said, content is booming with 65% of respondents saying they’re better converting visitors on their websites and 62% saying they’re creating more engaging and higher-quality content.

Here at Buffer, we’ve frequently talked about creating quality headlines, working with images, and exploring different social media channels.

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Amélie Almonacil's curator insight, September 3, 2015 4:27 AM

Cette matrice est très utile !

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Scooped by Brian Yanish - MarketingHits.com

September 2, 2015 1:39 AM

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3 Ways to Measure the Value of Your Social Media Marketing Program

3 Ways to Measure the Value of Your Social Media Marketing Program | MarketingHits | Scoop.it

From www.toprankblog.com - September 1, 2015 6:30 AM

Inherently knowing that there is value in social media marketing and being equipped to show value are two different things.

Social media provides a unique and often-challenging opportunity to connect one-on-one with customers, prospects and fans of your business. However, only 42% of marketers feel that they are able to accurately measure the value of their social media efforts.

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Scooped by Brian Yanish - MarketingHits.com

September 1, 2015 7:41 PM

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The sharing economy: sharing for money

The sharing economy: sharing for money | MarketingHits | Scoop.it

From thenextweb.com - September 1, 2015 4:44 PM

The sharing economy is disruptive. It gives more power to both sellers and buyers. And it lowers prices while raising quality. But the best thing about the sharing economy is that someone convinced us to call it the “sharing economy” instead of what it really is: the unlicensed-guy-charges-less-for-it economy.

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September 1, 2015 6:41 PM

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5 Myths of Social Media Marketing

5 Myths of Social Media Marketing | MarketingHits | Scoop.it

From www.business2community.com - September 1, 2015 10:10 AM

Have you tied your social media efforts to a positive ROI?

Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies?

B2B social media has gotten a bad rap in the marketing community, with many marketers claiming a low ROI and seeing a lack of interest from prospects. A 2014 report from Forrester found that 26 out of 30 B2B companies failed to create compelling content that engaged their audiences, losing sales and buyers to competitors in the process. With such dismal numbers, it’s clear that B2B companies need to rethink their content and the way they interest potential customers via social media.

With an increasing number of B2B companies adopting social media marketing, a number of myths about it have spread as well. These misconceptions can be laughable at best – but also damaging to your marketing and sales efforts at worst. In this article, I’ll dispel five myths about B2B social media marketing once and for all, and show you why a robust social media strategy is vital to increasing sales, expanding networks, and growing revenue.

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Scooped by Brian Yanish - MarketingHits.com

September 1, 2015 3:33 PM

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Demystifying File and Folder Permissions - Sucuri Blog

Demystifying File and Folder Permissions - Sucuri Blog | MarketingHits | Scoop.it

From blog.sucuri.net - September 1, 2015 12:25 PM

File permissions are found in every file system, including your website. How do you decipher each permission code? What permissions should you use?

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September 1, 2015 3:10 PM

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Generation Z: Young adults are now targets of brands' marketing

Generation Z: Young adults are now targets of brands' marketing | MarketingHits | Scoop.it

From www.bostonglobe.com - September 1, 2015 2:36 PM

Generation Z, loosely defined as anybody between the ages of 14 to 20 years old, are starting to spend their own money, and companies want to be prepared. Everybody from Netflix to Target is trying to get on the Gen Z radar.

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Scooped by Brian Yanish - MarketingHits.com

September 1, 2015 2:34 PM

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Google Gets A New Logo

From techcrunch.com - September 1, 2015 11:56 AM

Google is giving itself a makeover. The company today announced that it’s making some changes to its iconic logo and overall branding. It’s also making changes to the design of its mobile search results pages.The company says it’s making these changes because the way people interact with its products has changed. The idea is for the new logo and identity family to reflect “this reality and shows you when the Google magic is working for you, even on the tiniest screens.”

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September 1, 2015 2:20 PM

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Forward Images Received via Facebook Messages in New Messages?

Forward Images Received via Facebook Messages in New Messages? | MarketingHits | Scoop.it

From www.adweek.com - September 1, 2015 12:00 PM

Some Facebook users are seeing the ability to forward images that they receive in messages via separate messages.

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September 1, 2015 2:14 PM

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The Future of Content Marketing is Online Video - SocialTimes

The Future of Content Marketing is Online Video - SocialTimes | MarketingHits | Scoop.it

From www.adweek.com - September 1, 2015 12:02 PM

Cisco’s latest whitepaper on global internet provider traffic forecasts is the usual food for thought for content marketers. The company’s ongoing analysis makes some truly staggering predictions on global IP traffic going into the next four years.Perhaps the most eventful is that by the end of 2016 Cisco predict that global IP traffic (that excludes data within closed or private networks such as peer-to-peer) will have surpassed the 1 zettabyte per year milestone (that’s 1000 exabytes, or 1 billion terabytes).

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September 1, 2015 2:12 PM

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Instagram Direct’s 85M Users Can Now Reply With Photos In Snapchat-Style Visual Convos

Instagram Direct’s 85M Users Can Now Reply With Photos In Snapchat-Style Visual Convos | MarketingHits | Scoop.it

From techcrunch.com - September 1, 2015 1:00 PM

Instagram Direct felt half-baked when the in-app chat feature launched without the ability to send photo replies in December 2013. Still, the private group messaging feature built an audience of 85 million monthly users, and now it’s getting upgrades that make it a true visual communication tool to rival Snapchat.

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September 1, 2015 11:06 AM

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How to Use Periscope to Drive Business for Your Brand

From www.socialmediatoday.com - August 31, 2015 9:45 PM

Video is only getting bigger in terms of digital marketing, and if you're looking to drive engagement and brand awareness through live-streaming video, then Periscope is the answer.

Because Periscope is still somewhat of a new social media channel, businesses and brands aren't exactly sure how to utilize it to drive new business. Rest assured, there are a ton of ways that Periscope can be used to market your brand, and I've got the tips to get the most out of Periscope for your business.

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September 1, 2015 10:19 AM

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Making Changes to Your Website? Draw Inspiration From These 13 Web Designs #websitedesign

Making Changes to Your Website? Draw Inspiration From These 13 Web Designs #websitedesign | MarketingHits | Scoop.it

From blog.hubspot.com - September 1, 2015 9:26 AM

When you're planning to make changes to your website, it helps to poke around other companies' websites to see what they're up to. How have they structured their navigations? Do they still use hero images? How many CTAs do they have? What do their mobile websites look like?

While you're certainly not trying to copy features exactly, seeing what others are doing can help you figure out what's new in the fast-paced world of design and inspire new ideas for your own site.
Trouble is, it can be hard to randomly stumble across lots of great examples. So we decided to curate some in this very post to help inspire your next redesign.

Before we dive into the websites themselves, it's important to note that not every design is meant to look like Apple’s website and aesthetic. Of course everyone loves a “beautiful website” and smooth customer experience, but the end goal of any website is great usability -- and that can have multiple definitions depending on your site purpose and target audience.

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September 1, 2015 10:02 AM

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How to Get Started on Blab: Group Video Broadcasting for Marketers

How to Get Started on Blab: Group Video Broadcasting for Marketers | MarketingHits | Scoop.it

From www.socialmediaexaminer.com - August 31, 2015 11:00 AM

Are you a fan of live-streaming video for business?

Have you tried Blab?

Blab, the newest platform in streaming video, lets you build a personal and business presence while creating community.

This article explores Blab and share ways you can use it for business.

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September 1, 2015 9:33 AM

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Twitter Quality Score for Ads: What Marketers Need to Know

Twitter Quality Score for Ads: What Marketers Need to Know | MarketingHits | Scoop.it

From www.socialmediaexaminer.com - August 31, 2015 10:55 AM

Are you using Twitter ads?

Do you want a better return on your investment?

Twitter uses its ads quality score to determine how your ads are displayed, and how much you pay if people engage with them.

This article shares how to create Twitter content that raises your Twitter ads quality to maximize the ROI on your Twitter ads.

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