Your new post is loading...
According to Demand Gen Report’s (DGR) 2015 Content Preferences Survey, many marketers are missing the mark when it comes to engaging buyers. When asked what they would recommend to improve the quality of the content created/provided by B2B vendors, nearly three quarters (73%) of B2B buyers “strongly agreed” with the use of more research to support content.
Third-party research can be a great source to support content, but the questions tend to be pretty general, as does the pool of respondents. The results are good for validating large-scale trends, but not so good at endorsing multiple aspects of a unique value proposition through solutions-focused and educational content. What you need is a survey targeted at the intended content recipients—buyers and prospects—that extracts unique insights that can be used to guide content development.
![What Makes Top Company Blogs So Successful? [New Data] | MarketingHits | Scoop.it](https://img.scoop.it/6PkTn_Mc8vVYPWiQxuEt3Tl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
![What to Do When Leads Go Cold [Flowchart] | MarketingHits | Scoop.it](https://img.scoop.it/Kw6hsolC8RWMJdDQI_Mjzjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
