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Brian Yanish - MarketingHits.com
September 22, 2015 5:40 PM
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Content marketing is a growing trend in the e-commerce industry, with data from the Content Marketing Institute revealing that more than half of B2C marketers have a content strategy set in place.
Not all content marketing strategies are effective, however, and it is important that retailers get the best return on investment (ROI) from the content they market – after all, content creation can be a time-consuming process.
Great article with some helpful tips.
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Brian Yanish - MarketingHits.com
September 22, 2015 10:19 AM
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Do you use Pinterest for your business?
Looking for time-saving tools?
Many tools and services can streamline the way you find and pin content to Pinterest.
This article shares seven Pinterest tools for marketers
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Brian Yanish - MarketingHits.com
September 21, 2015 6:41 PM
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Interest in infographics has risen 3,000 percent during the last five years, according to Google Trends. That’s because infographics -- and images in general -- can cut through all the content that overwhelms the public today.
Here are three ways to catch the wave and grab short attention spans with distinctive visuals:
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Brian Yanish - MarketingHits.com
September 21, 2015 5:40 PM
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As most companies today know, having a strong social media presence is an important part of controlling their brand's reputation and their ability to reach their customers on a more personal level.
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Brian Yanish - MarketingHits.com
September 20, 2015 4:44 PM
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If you want to grow your blog traffic, you have to fully embrace content marketing. You can achieve tremendous success in your business if you leverage the tools, applications, and software available online.
When it comes to apps, the monthly usage of apps and mobile web is alarming. According to Smart Insights, 89% of time spent on media is with mobile apps.
An in-depth article covering many tools to help you with your content marketing strategy.
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Brian Yanish - MarketingHits.com
September 20, 2015 7:04 AM
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Instead of watching a Facebook ad that makes you long for a langorous night playing guitar by the firepit, why not just buy a house? That's the mental leap Century 21 asks you to make in its new set of cheeky 15-second Facebook ads.
Each of the four videos, created by agency Sleek Machine, will autoplay on Facebook automatically, without sound, until people click on them. Playing with that feature, they include subtitles that describe the sounds users are missing—guitar playing, bacon sizzling, wind chimes or children playing.
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Brian Yanish - MarketingHits.com
September 20, 2015 6:17 AM
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It’s very hard to reach consumers on Facebook without paying for it these days. Luckily, as organic reach has decreased drastically for businesses over the past couple years, Facebook has dramatically improved advertising over that time period, offering numerous tools, targeting options and tweaks.
The company just made two major announcements that address concerns some advertisers have still had with the platform, including viewability and measurement legitimacy. In a nutshell, Facebook is giving advertisers a new 100% in-view impression buying option and has partnered with a third-party analytics provider to bring in some independent insights so advertisers don’t have to simply trust Facebook on data.
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Brian Yanish - MarketingHits.com
September 19, 2015 8:56 PM
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Growth hacking. It is a term that is often discussed for startups. But the tactics they employ can be applied to blogs. Here is how one blog did that.
Growth hacking also means you're looking for an intrinsic product or service experience that will both bring people back AND make them want their friends, colleagues, and/or family to join in as well. That's the difference between marketing and growth hacking -- all this other stuff is also part of marketing.
Just to clarify -- growth hacking requires a product change just to encourage growth. Everything else is sales, marketing, or business development -- relentless in the case of creating lift off...
best practice: are you a growth hacker? Do you have these traits?
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Brian Yanish - MarketingHits.com
September 18, 2015 11:20 PM
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The study looked at 100,000 Facebook profiles and over 8 million posts from a year’s time (June 2014 – June 2015).
“To understand the big picture, we first analyzed the post type distribution to identify which format was posted most frequently,” says Qunitly’s Julian Gottke. “As seen in our study, links had a share of 45.23% of the total post volume, followed by photos with 43.64%. These numbers do not leave a lot of space for status updates, videos, or any other posting format. Interestingly, videos were posted rarely, but going one step deeper into the analysis we found out that ‘moving pictures’ are driving the highest interaction on Facebook. Videos – being the highest engagement driver – are followed by image posts – performed second best – with an increasing trend throughout the year.”
I agree, everyone is posting links on Facebook, but it's videos that drives engagement. It'll be interesting to see how much more live streaming videos start to show up on Facebook.
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Brian Yanish - MarketingHits.com
September 18, 2015 7:37 PM
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Marketers hoping for quick returns from their social media marketing will be sorely disappointed by the long-term plans required to fulfill those campaign goals.
Social media strategy can require years to take root and start generating returns, according to a report from Social Media Examiner. HootSuite’s experts advocate for community targeting that mixes in both short-term and long-term goals and measures performance and trends in a similar way, weighing both short-term gains while examining long-term benefits that are slower to develop.
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Brian Yanish - MarketingHits.com
September 18, 2015 6:17 AM
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If any company has an inherent advantage when it comes to content marketing, it’s GoPro. Creator of the mountable cameras you’ve seen in dozens of YouTube videos and atop the selfie sticks of annoying tourists, GoPro has the luxury of tons (and tons) of user-generated content to play with. When content is the end product of what you’re selling, you know you have it pretty good.
But GoPro hasn’t been content to rest on its laurels, as evidenced by its permanent residency on YouTube’s “Top 10 Brands” ranking. In fact, GoPro has embraced content so heartily that it has begun to position itself not as a hardware company, but as a content company. As Adam Dornbusch, GoPro’s head of content distribution, said at Variety‘s Entertainment & Technology Summit, “The camera is just the tool to get to content.”
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Brian Yanish - MarketingHits.com
September 18, 2015 12:06 AM
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Depending on where you’re coming from, content marketing is either one of the oldest forms of marketing or one of the newest; it’s revered by some and shamed by others. And trying to identify a clear definition for it can be a nightmare.
With all the buzz surrounding content marketing, how can you be sure what it is, what it isn’t, and why it’s important for your business?
Content marketing = donner à vos cibles ce qu'elles veulent entendre plutôt que ce que vous avez à leur vendre.
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Brian Yanish - MarketingHits.com
September 17, 2015 5:40 PM
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How big is the Internet? How many online actions are taking place? How much digital content is being consumed?
To find out, Domo looked at publicly available data from a range of sources—including social networks, e-commerce sites, and Web traffic measurement tools—to determine the number of interactions happening online each minute, on average.
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Brian Yanish - MarketingHits.com
September 17, 2015 4:51 PM
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Organic reach on Facebook is going up. Confused? Check out this discussion on Facebook marketing trends
Have you figured out Facebook marketing? What if I told you that organic reach is GOING UP for many businesses in 2015? Impossible you say? Well, then you will need to catch up with our new episode of The Marketing Companion where we discuss the “secondary advertising ripple” and how it’s creating new complexity for companies trying to figure out what’s happening on their Facebook page.
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Brian Yanish - MarketingHits.com
September 17, 2015 4:44 PM
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If you’re in marketing, you know two of the largest buzzwords in recent years are “content marketing” and “blogging.” But how do you develop a content marketing strategy and where does blogging fit into that plan?
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Brian Yanish - MarketingHits.com
September 17, 2015 3:33 PM
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Chocolate versus vanilla. Team Jacob versus Team Edward. Toilet paper roll overhand versus toilet paper roll underhand. (This one's been solved, actually.) Such are the great questions and conflicts of our time, but a more pressing (and perhaps more consequential) issue is Mobile versus Desktop. While mobile has rocketed to prominence in recent years, online businesses and marketers can't afford to ignore either one.
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Brian Yanish - MarketingHits.com
September 17, 2015 1:06 PM
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We’ve heard from journalists that they want an easy way to make Facebook a more vital part of their newsgathering with the ability to surface relevant trends, photos, videos, and posts on Facebook and Instagram for use in their storytelling and reporting.
Today we’re excited to introduce Signal, for Facebook and Instagram, a free discovery and curation tool for journalists who want to source, gather, and embed newsworthy content from Facebook and Instagram, across news, culture, entertainment, sports, and more—all in one place.
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Brian Yanish - MarketingHits.com
September 17, 2015 12:07 PM
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It’s vital to nurture meaningful relationships with people who are ready and willing to support your projects. One of the most difficult things you will ever have to do online is reaching out to relevant audiences. This can only be achieved through trial and error, continuous experimentation, and, ultimately, by taking a chance and putting yourself out there. In the end, the road to building a strong community is also a road to self-discovery.
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Brian Yanish - MarketingHits.com
September 17, 2015 12:17 AM
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Whether you’ve reached a plateau with your Facebook marketing, or you want to optimize your presence to meet specific goals, this deep dive with world-renowned Facebook marketing partner and expert, Mari Smith, is for you. Mari's proven Facebook marketing success system will help you to launch a new product, drive in-store sales, increase online sales or simply build brand awareness. Using the right methodology, Facebook can help you reach the right people, at the right time, on the right devices... come to this session and find out how, step-by-step!
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Brian Yanish - MarketingHits.com
September 16, 2015 11:20 PM
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We break down what is wrong with Content Marketing and how to fix it. Don’t repeat the same mistakes Interruption Marketing made. Adopt a Consumer First Marketing approach to dramatically change your Content Marketing results for the better.
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Brian Yanish - MarketingHits.com
September 16, 2015 9:57 PM
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Social media marketing is “supposed” to be the new, alternative and largely free method of marketing your wares and services. It’s certainly popular – from high-street micro-businesses with just the single outlet, to giant global enterprises with huge chains and a dominant bearing on every continent – the business world has understood the need to have a social media presence in order to compete, and, large and small, enterprises have embraced it.
Yes, social media has changed the face of advertising.
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Brian Yanish - MarketingHits.com
September 16, 2015 8:51 PM
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Blogs are an important part of today’s web, with over 409 million people reading more than 17.6 billion blog pages every month. But people who're just starting out may have received some bad advice on how to become as popular as the big sites. Here’s a closer look at some common blogging mistakes to avoid (and what to do instead).
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Brian Yanish - MarketingHits.com
September 16, 2015 8:47 PM
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In super competitive B2B markets, staying ahead of the most effective marketing trends and practices can mean the difference between your success… or your competitor’s.
Content marketing engine Kapost put together an infographic based on what senior marketers had to say about their most effective strategies, in a survey performed by Regalix. In it, they found that the number one go-to-market strategy in B2B today is ‘understanding buyer needs,’ identified by 69% of respondents as key.
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Brian Yanish - MarketingHits.com
September 16, 2015 8:07 PM
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Think digital publishing on the decline? These seven metrics beg to differ.
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Brian Yanish - MarketingHits.com
September 16, 2015 7:37 PM
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Is your business on Facebook and Twitter?
Have you considered sharing news with your audience?
Research indicates that people are using Facebook and Twitter for more than connecting with friends and brands. They’re now looking to these platforms for updates on current events.
In this article you’ll discover how the way people use Facebook and Twitter is shifting, and how brands can respond.
Des conseils pleins de sens pour appliquer le marketing de contenus dans le (e)commerce.