Marketing takes up a huge amount of time for small businesses, and a marketer's tasks are never done. Small businesses need to invest resource in getting their business known, yet sole traders can quickly run out of time. If you have to manage orders, create content, market, advertise and sell, social media can become an unwanted distraction.
Focusing on marketing can result in you neglecting your core business. You could end up running a top-heavy business that isn't making enough to pay its costs. You may end up marketing on evenings and weekends, or using unethical short cuts to get things done.
The genius of social media automation is that allows you to put some tasks on autopilot while avoiding doing too much or making yourself ill at work.
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