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Brian Yanish - MarketingHits.com
October 16, 2015 9:33 AM
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‘Facebook is dying’
You've probably heard this sentiment before, stated as if it's all but inevitable. But with 1.5 Billion monthly active users, its glaringly apparent that Facebook isn't going anywhere. On the other hand, Facebook marketing is a vastly different platform altogether. Post planner's article, “The Do's and Don'ts of Facebook Pages”, provides advice on how you should (and definitely shouldn't) attract potential customers on Facebook.
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Brian Yanish - MarketingHits.com
October 16, 2015 8:03 AM
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Increased spending on social media and the continued growth of content marketing were two of the big trends predicted for 2015. So far, this prediction has bared out, but perhaps as a self-fulfilling prophecy with the increase in advertising and ecommerce tools provided by social media platforms.
Along with the uptick in social media marketing has come the need for measuring the connection between social strategy to the company bottom line. While many marketers seem to understand the value of social media marketing, they also have a hard time assessing the effectiveness of their efforts.
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Brian Yanish - MarketingHits.com
October 16, 2015 7:04 AM
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The era of noisy, low-value marketing is over. With so many people actively resisting interruptive marketing messages, marketers need to reconsider what the ideal marketing strategy looks like to consumers.
It all comes down to how your customers want to get their information.
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Brian Yanish - MarketingHits.com
October 16, 2015 12:06 AM
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If you’ve been on any social network lately, you’ve probably heard — or seen — a lot about Periscope.
Purchased by Twitter in February, Periscope is a new live streaming app that allows you to broadcast video and audio to anyone who wants to watch. Notifications, Twitter sharing and live discussions, and feedback features encourage real-time viewing and conversations. Broadcasts are captured for replay for up to 24 hours, and you can save them to your mobile device for sharing like any other video.
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Brian Yanish - MarketingHits.com
October 15, 2015 11:20 PM
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How Doodles Fit In The Visual Storytelling Toolbox
From my conversation with Torrance, three key factors emerged that should help galvanize the simple doodle as a tool of choice for more content marketers.
- Visual Disruption: Torrance asserts, “A year ago it was enough to just have a visual. Today you need to differentiate.” With apps like Instagram, Wordswag, and Canva, creating polished visuals no longer requires professional skill. The result is a digital landscape flooded by similar-looking polished images, which decreases their value at grabbing attention. In all their unsophisticated glory, doodles provide a sharp contrast to this stream of digitally refined imagery.
- Authenticity & Humanization: Like a fingerprint, doodle styles are unique to their creators and therefore evoke a sense of personal connection. About his doodling Torrance remarks, “The rough edges are the rough edges of my thinking.”
- Subconscious Engagement: Torrance believes that the more polished an image is, the more complete it is to the viewer and all that’s left is the viewer’s judgment. “When you use doodles, there’s a subconscious invitation for the viewer to engage with the visual and help complete the image.” As he puts it, “The doodle is the start of ideas fermenting.” They convey ideas just enough to define your point of view, but also open the door for viewers to bring their own opinions and assumptions to it in ways that don’t happen with polished images or text alone.
Great article about content doodles and how the can help you with your content marketing.
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Brian Yanish - MarketingHits.com
October 15, 2015 9:57 PM
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Learn how to un-send emails, recover lost Word documents, edit your Instagram photos, and more.
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Brian Yanish - MarketingHits.com
October 15, 2015 11:30 AM
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How can marketers build effective content without properly identifying opportunities? By utilizing keyword forecasts to identify how target audiences leverage search and behave online, marketers can amplify the value and online reach of personalized content.
Keyword forecasting, blending keyword research and historical evidence, plays a significant role in the development of effective online exposure and ROI.
Projecting the outcomes of your marketing campaigns with certified insights improves the business case for digital campaigns and grants a clear perspective for revenue generated from search and content marketing. Quantifiable keyword revenue forecasting can lead to more persuasive content and develop additional revenue across marketing channels from untapped opportunities.
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Brian Yanish - MarketingHits.com
October 15, 2015 11:06 AM
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![Discover 4 Key Differences Between B2C and B2B Marketers [New Research] | MarketingHits | Scoop.it](https://img.scoop.it/3NPUf70MHCnDmUKPGOguljl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
B2C marketers meet more frequently to discuss their content marketing and find more value in those meetings than their B2B peers.
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Brian Yanish - MarketingHits.com
October 15, 2015 10:19 AM
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Do you want to increase the ROI for your social media campaigns?
Have you considered fan content?
Using fan photos in your marketing is an effective way to highlight your brand, products and customers at the same time.
In this article you’ll discover five ways to drive ROI with user-generated content campaigns on social media.
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Brian Yanish - MarketingHits.com
October 15, 2015 10:02 AM
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Social media helps you connect with consumers, enhance your brand image, and understand customer needs. It gives you a direct line of communication with the outside world.
But does it have a clear ROI?
As a marketer, you need to answer this question and convince your business decision makers. If you have the right numbers, your job shouldn’t be that hard.
Just look at some of these stats:
- Almost 50 percent of LinkedIn members are likely to make a purchase from companies that engage with them.
- LinkedIn has a 3 times higher visitor to conversion ratio as compared to Facebook and Twitter.
- Pinterest has almost 100 million users, more than 80 percent of them female.
- On average, leads generated from Pinterest spend $80.54 per transaction.
- Leads generated from Facebook spend $71.26 per transaction on average.
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Brian Yanish - MarketingHits.com
October 15, 2015 9:33 AM
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Instagram is open for business, and this week the company created a new Instagram account — @instagramforbusiness — to emphasize that point.
The account, coming on the heels of the network opening up advertising globally last month, is intended to be a “source of inspiration for the business community.”
“Businesses have been an integral part of the platform’s ecosystem since we began,” Instagram said in a blog post, “and with the launch of Instagram ads worldwide, more and more businesses will use the platform to tell their business’ story.”
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Brian Yanish - MarketingHits.com
October 15, 2015 9:14 AM
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After debuting earlier this year, Facebook’s Dynamic Product Ad (DPA) product has been lauded by some industry-watchers as one of the company’s most ambitious releases in terms of functionality — enabling advertisers to automate retargeting across desktop and mobile with greater relevancy based on catalog or product feed data.
As part of my work at Nanigans, I’ve been monitoring the performance of DPA. We’ve observed more of our advertisers steadily coming on board in advance of the holiday season, as those that have already deployed DPA have seen pretty impressive performance.
This is particularly true on mobile, where DPA represents the most versatile and “hands-off” retargeting option on Facebook. While this fact alone presents value across industries, retail and e-commerce companies have been fastest to adopt this retargeting ad product among our customer base.
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Brian Yanish - MarketingHits.com
October 15, 2015 8:47 AM
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Humor can breathe life into your video marketing, at little cost to your team. Here are five ways to brainstorm fun and playful content.
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Brian Yanish - MarketingHits.com
October 15, 2015 8:03 AM
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Pinterest just made it easier for customers to reach your business on Pinterest, and you don’t have to do anything to reap the benefits.
Starting this week, users of the Pinterest iOS app will be able to make phone calls and get directions to brick-and-mortar locations from within the app. They will also be able to see store hours and tips left by previous visitors.
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Brian Yanish - MarketingHits.com
October 15, 2015 7:04 AM
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A divisive battle between content marketing and native advertising is brewing in the world of marketing. Those two forces are set to duke it out for brand budget money as companies look to run lean and mean by achieving the best results for their dollars.
Though the industry might like to wait to discover which strategy decisively delivers the most results for the least spend, digital marketing is constantly changing. Marketers need to make informed decisions between these two strategies right now.
Before we delve into the strengths and weaknesses of the two strategies, we should first look at their definitions.
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Brian Yanish - MarketingHits.com
October 15, 2015 6:17 AM
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Feel like you’re making social media marketing mistakes you can’t reign in? Don’t worry: we’ve all been there. Sometimes we just need a list of ground rules hanging above our desk to remind us what to do and what not to do. Here are some rules you should never break. Let us know in the comments what we might have missed.
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Brian Yanish - MarketingHits.com
October 14, 2015 11:20 PM
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Facebook has rolled out a new form of advertising that’s now available to marketers everywhere. Lead ads make the process seamless for marketers to ask for info like emails, names, job titles, and more. The process is smooth and easy for Facebook users, too, as they never need to leave Facebook. (It’s very similar to how a Twitter lead gen card might work.)
I find this pretty exciting for a few reasons:
Generating leads from Facebook may have just got a whole lot simpler.
We can’t wait to try them out ourselves!
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Brian Yanish - MarketingHits.com
October 14, 2015 10:12 PM
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Gone are the days of dial-up tones and “You’ve got mail!”
Kids are starting their journey into the online world at a younger age than ever, with far fewer barriers. In the infographic below, UK-based childrens’ delivery service company Letterbox takes a look at how kids grow up with social media.
Whose child of 6 or under is on social media?!!! Must be those parents who can't resist but to share...
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Brian Yanish - MarketingHits.com
October 14, 2015 9:57 PM
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Entrepreneurs and marketers in 2015 understand the constant demand for original content online. Every online publication wants something new, "innovative" and engaging, they want content that's never been seen anywhere else before. But with over 211 million pieces of content being produced every minute, the likelihood of coming up with something truly original and unique is reducing every day.
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Brian Yanish - MarketingHits.com
October 14, 2015 12:27 PM
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Brian Yanish - MarketingHits.com
October 14, 2015 8:17 AM
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You know all about marketing your brand on Facebook, right? Well, there might be a few little tactics you haven’t yet considered in your strategy for the world’s biggest social network.
With a host of hints and tips, this handy infographic gives you the inside track on the secret side of Facebook, helping you to stockpile inspiration and ensure your favourite posts achieve maximum visibility.
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Brian Yanish - MarketingHits.com
October 14, 2015 8:03 AM
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used to be that a decent writer was all you needed to run a content marketing campaign. Write a few blog posts. Publish. Awesome.
Times have changed.
How important is copywriting?
Today, content marketing is a vast industry. Writers are only one part of the composite marketing force that successful content marketing requires.
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Brian Yanish - MarketingHits.com
October 14, 2015 7:04 AM
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![How Content Marketing Impacts Your Bottom Line [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/NsLrsCa7Cyp-TO5pqaCToDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
The days of flooding the internet -- and even your own site -- with overly promotional content are gone. While traditional efforts like this may have worked in the past, many businesses are finding them to be less effective in today's increasingly contextual marketing world. As a result, they're turning toward more modern techniques to achieve a high return at a low cost. (On average, these inbound techniques can save you 13% per lead.)
Inbound marketing focuses on earning a person’s attention by offering engaging content aimed at improving the online experience while also staying in the forefront of their minds. In terms of the sales funnel, all levels can benefit from this sort of approach, as content marketing helps brands leverage crucial decision-making moments by offering consumers solutions to potential concerns.
Fractl recently decided to take a closer look and outlined how content marketing can increase awareness, build trust, and convert leads -- all important in driving consumers to the bottom of the funnel and ultimately having a positive impact on your bottom line.
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Brian Yanish - MarketingHits.com
October 14, 2015 7:04 AM
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Do you run lead generation campaigns?
Are you familiar with Facebook Lead Ads?
By autofilling lead generation forms with user details, Facebook’s lead ads make it easier for people to sign up and receive your offer.
In this article you’ll discover how to create lead ads on Facebook.
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Brian Yanish - MarketingHits.com
October 14, 2015 6:17 AM
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Last month, Content Marketing Institute released their content marketing survey for 2016. The CMI team decided to explore what an effective B2B content marketing looks like. Moreover, the survey also details how many businesses know what “effectiveness” means.
