As a content marketer you understand that social media helps you acquire new followers, engage in online conversations, and build your brand’s reputation. Social media has become an integral asset within digital marketing teams and a social media specialist is typically the primary distributor of content across social channels.
Some of your primary goals in using social media are to:
- Earn a large share of voice and share of attention
- Engage in conversations with prospective customers
- Acquire real-time feedback about your content
- Funnel prospects from social networks back to your website
How do you achieve those goals and what are some of the pitfalls to avoid along the way? Who are you trying to reach and what types of content will trigger a response from your target audience? Should you use more of one social channel (such as LinkedIn) over other networks? We’ve put together a list of do’s and don’ts to help you use social media and achieve your goals.
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