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Brian Yanish - MarketingHits.com
November 4, 2015 12:06 AM
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Social media has become a standard channel of communication for consumers. In the past few years, it has gained significant growth as a legit media outlet and has begun to eclipse some out-of-date outlets like TV as a more desirable channel for getting media content into viewer’s consciousness.
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Brian Yanish - MarketingHits.com
November 3, 2015 7:34 PM
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With advertising beginning to surge on Instagram since it was made available to all brands at the end of September, what goes into the creation of a successful Instagram ad?
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Brian Yanish - MarketingHits.com
November 3, 2015 1:29 PM
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Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.
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Brian Yanish - MarketingHits.com
November 3, 2015 12:07 PM
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When considering different ways to increase both the effectiveness of your company’s content marketing strategy, you should always keep your customer’s wants and needs in the forefront of all your plans for strategic improvement. Basically, this means that you need to know your clientele. How do they live and breathe? How do they eat and sleep? You should strive to know everything about them, and most importantly, you should know all of the common ties that bind the many different types of clients that your business has.
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Brian Yanish - MarketingHits.com
November 3, 2015 11:30 AM
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When you find yourself in an unfamiliar area and you're looking for a restaurant, coffee shop, sports store, or some other local business ... how do you go about finding it?
Most of us pull out our smartphone, open up a search engine, and search for a specific type of local business. That's called a local search, and it's for customers in a particular area who use online search engines to find a business in that area.
According to Google's own research, "50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer or tablet did the same."
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Brian Yanish - MarketingHits.com
November 3, 2015 9:15 AM
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Modern loyalty and rewards programs are abundant and varied. But to differentiate your own business in today's crowded market, you have to develop a unique and compelling value proposition to attract new customers and increase sales.
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Brian Yanish - MarketingHits.com
November 3, 2015 12:49 AM
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Just a few years ago, you could get away with text-only social media posts and content marketing. But today? You don’t stand a chance unless your content is packed with visuals.
Visual content is the new black for content marketers. It’s crucial that we understand how to use visual content effectively, because the distribution of our content depends on it.
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Brian Yanish - MarketingHits.com
November 1, 2015 10:12 PM
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This year, we saw a recognizable boom of the social media industry. More than 1 billion people are now using Facebook, and more than 80% of small businesses use social media for their branding and marketing efforts. Among the biggest global brands, almost 99% have a social media presence. Truly, social media has changed the way marketing and advertising works.
While 2015 was a great year for social media, 2016 is predicted to be even better. Here are some predictions on social media trends for the coming year.
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Brian Yanish - MarketingHits.com
November 1, 2015 9:57 PM
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Content makes the B2B marketing world go round in so many ways. But will content of the future be as important as it is today?
According to the “hot of the press” report from Content Marketing Institute and MarketingProfs, 2015 B2B Content Marketing Benchmarks, Budgets, and Trends—North America, 86% of B2B companies are using content marketing. That’s actually down from 93% last year.
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Brian Yanish - MarketingHits.com
November 1, 2015 5:40 PM
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The sales funnel continues to transform with emerging technologies. At this point, probably every B2B marketer has seen this stat (or one like it): B2B buyers complete 57% of their research on a product before speaking to a sales representative.
It's a great way to end a great article. It says, "With interactive content, top-performing marketers are providing their sales team with better opportunities for content personalization..."
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Brian Yanish - MarketingHits.com
November 1, 2015 10:40 AM
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The digital battle is on!
Content competition is fierce. One billion websites, two billion plus social media users and 3 billion plus mobile owners. So you need to break through the clutter not only on desktop but on smart phones. But build it and they will come is not an option.
Content marketing is two words.
So you not only have to create great content. But you have to build distribution networks for that content and then hustle it to the world on social, email and search engines. It needs persistent focused effort. That’s marketing.
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Brian Yanish - MarketingHits.com
November 1, 2015 10:22 AM
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Content marketing as we all know, is the art of creating and distributing valuable content to attract and convert potential buyers into customers. Now, for this system to work properly, you need to design a content marketing strategy
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Brian Yanish - MarketingHits.com
October 30, 2015 12:01 PM
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Not everyone will have to solve a specific problem for their content marketing. However, you can often learn methods to ...
Content is simply a content without marketing. It's your responsibility to market your content and be out there. Spread it like a virus.
A viral content meets the top 3 goals of content marketing, which are: Lead generation. Thought leadership. And brand awareness.
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Brian Yanish - MarketingHits.com
October 28, 2015 11:30 AM
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Chances are, if someone mentions GoPro, you think of a super-sturdy camera for the adventurous.
Why's that? Because GoPro has done a good job defining its brand. Great brands like GoPro are easy to recognize. Their missions are clear, and they foster that customer loyalty all businesses crave.
A brand is one of the most valuable assets of a business, and it needs to be carefully crafted to ensure it properly and authentically represents the business.
Crafting a brand is a shared endeavor, though. Customers, employees, blog readers (sound familiar?), and anyone who interacts with a business has a role in shaping the brand, which is why we've created a very short survey to see what HubSpot means to you. Because what it means to you will help us deliver on your expectations. (We'll get to that a little later in the post.)
Do you know how your brand is doing? Does your business have a brand identity?
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Brian Yanish - MarketingHits.com
October 28, 2015 12:06 AM
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Is visual content part of your social media marketing?
Are you trying to decide whether to use Instagram or Snapchat?
Snapchat and Instagram share the same basic purpose. While many businesses want to know which is better for marketing, the truth is both have value.
In this article you’ll find insights to help you decide whether your visual content campaigns should be on Snapchat or Instagram.
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Brian Yanish - MarketingHits.com
October 27, 2015 3:33 PM
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Do you want to use storytelling in your social media marketing?
Are you looking for inspiration?
Building your social media campaigns around stories helps you stand out from other brands, and grab the attention of consumers.
In this article you’ll discover five ways to use storytelling in your social media marketing.
It's easy for people to remember stories. Happy stories. Success stories. Inspiring stories.
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Brian Yanish - MarketingHits.com
October 25, 2015 12:07 PM
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Content marketing and search engine optimization (SEO) are by no means mutually exclusive. In fact, they’re both at their best when working together in tandem, something we’ve explored as recently as last Friday. Good written content beefs up your SEO game, creating online assets that are appealing to human readers and thus acceptable to Google. Conversely, minding some SEO best practices helps you give your written content focus and clarity.
So what are some practical ways to master both of these disciplines? Specifically, how do writers and bloggers strike a balance between creativity and readability on the one hand, and search engine concerns on the other?
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Brian Yanish - MarketingHits.com
October 25, 2015 11:30 AM
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Instagram is about to get a whole lot of "likes" from marketers.
According to a new study by eMarketer, the Facebook-owned photo-social media platform will surpass Twitter in popularity for marketers in 2017.
The study showed 88 percent of U.S. companies will use least one major social networking platform for marketing purposes this year, and Instagram is poised to capture a huge percentage of that within two years. While only 32 percent of U.S. companies with 100 employees or more will use Instagram for marketing this year, that number is expected to jump to 49 percent next year and up to 71 percent in two years. This would edge out Twitter for the first time, as its market penetration for marketing is expected to grow only to 67 percent by 2017.
I'm a very big insta user so this is interesting. will Instagram surpass twitter?
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Brian Yanish - MarketingHits.com
October 25, 2015 10:19 AM
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Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format.
The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers are made—like wavering pieces of cheese and a grilled beef patty.
"The Wendy's quality story carries a lot of equity with our fans and we wanted to invite them into that story, literally layer by layer," said Mike Bueno, director, digital marketing at Wendy's. "We're always looking for new ways to have fun with digital, and Facebook is a great partner in helping us do that."
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Brian Yanish - MarketingHits.com
October 25, 2015 9:33 AM
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Virtual reality’s time has come. And so has your ability to be anywhere. With anyone you want.
Inevitably with anything disruptive, the conversation turns to metrics and attempts are made to pigeonhole VR into something already existing so satisfactory comparisons might be drawn, sometimes to justify a do-nothing “watching brief.” Traditional campaign costs, reach, channels, penetration, cost of capture, conversion rates, generating brand loyalty, social media sharing— they’re all on the table. But to be disruptive you need the courage to set existing measurements aside. Why create something new and shoehorn old stuff into it?
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Brian Yanish - MarketingHits.com
October 24, 2015 12:27 PM
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79% of B2B marketers believe that social media is an effective marketing channel. But while people spend time on other social channels, they’re investing time on the most powerful platform for B2B and high consideration B2C marketers: LinkedIn.
Furthermore, 80% of B2B leads come from LinkedIn. To ensure you don’t miss out on the opportunity to get your brand in front of the 380+ million professionals waiting to consume your content, you need a plan: The LinkedIn Content Marketing Tactical Plan.
Here’s your strategy for content marketing on LinkedIn this quarter
I'm a certified accountant (CPA, CMA) with over 10 years of experience as both a freelance and corporate accountant. I currently work with a wide variety of small business owners internationally) providing services including financial planning, accounting, payroll and Business promoting
https://uk.fiverr.com/queenofgig
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Brian Yanish - MarketingHits.com
October 24, 2015 12:07 PM
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Social media loves creativity, and anyone who plans and implements a marketing campaign for these platforms must understand this. Great content and media must be engaging, compelling, and, yes, creative. If you want to get solid results from your social media marketing, here are some key Do’s and Don’ts.
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Brian Yanish - MarketingHits.com
October 24, 2015 11:30 AM
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Social media is a great free tool that businesses can — and should — take advantage of. Twitter, especially, is one of the best platforms for actively engaging with your brand's audience, but if you make the wrong moves, you could find yourself tweeting into the void, or worse, offending potential customers.
twitterで陥りがちな10の間違いを改めておさらい。基本的なことばかりですが、こういう記事は時折読み返しておくことが大切ですよね。（Ｆ）
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Brian Yanish - MarketingHits.com
October 24, 2015 10:19 AM
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Several research reports this month have pointed out that Google’s display ad business is growing far more slowly than Facebook’s.
Most recently, IgnitionOne’s Q3 Digital Marketing Report said that Google’s display business dropped 19 percent from last year’s third quarter to this year’s, while Facebook’s share of display advertising spend increased by 40 percent.
In short, the reason Facebook display ads are growing faster than Google’s is that Facebook has been able to “clone” audiences of people who have already bought the advertiser’s product.
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Brian Yanish - MarketingHits.com
October 24, 2015 9:33 AM
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While there’s nothing wrong with standard text-based content, it’s important that businesses develop alternative methods for “spicing things up.” When used in conjunction with quality articles, blog posts, and website copy, interactive features can really enhance the entire content marketing campaign.
The value of interactive content.
Depending on who you ask, you’ll get different terminologies. Some call it interactive media, others call it active content, but we like to call it interactive content. Don’t get caught up in the semantics, though. It’s all essentially the same thing. This is a pretty good definition: “Interactive media normally refers to products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, graphics, animation, video, audio, games, etc.” In other words, interactive content is any type of online feature, application, or clickable item that lets the user interact, as opposed to just consume. In today’s increasingly crowded internet space, the importance of interactive content cannot be overstated. While standard content marketing techniques such as blogging work well, it’s important that you learn how to effectively compliment those staples with interactive, evergreen content that directly adds value to users and customers. You may be able to get away with a standard content strategy right now, but the importance of two-way interaction is going to expand in the coming months and years.
4 ways to use interactive content in marketing.
