Customers start their Christmas shopping much earlier than you might expect, as spreading the cost of Christmas is a very real necessity for many households.
Retailers generally start seeing an upturn in sales from October, though people are reported to be starting their Christmas shopping in earnest as early as September. That’s a trend that the big retailers have been quick to pick up on.
Each year we monitor the big brand Christmas marketing campaigns, noting when they launch their Christmas ranges online. In 2014, Matalan was one of the first, with their Christmas landing page going live in the last week of October; this year, however, M&S, John Lewis, Next and Matalan had all launched their Christmas offerings much earlier, by the second week in October.
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Scooped by
Brian Yanish - MarketingHits.com
November 13, 2015 11:30 AM
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