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Brian Yanish - MarketingHits.com
November 24, 2015 9:33 AM
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Is social media working for you?
Want better results?
Regularly analyzing the performance of your social media marketing helps ensure your content and profiles are delivering.
In this article you’ll discover four monthly assessments to improve your social media marketing result
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Brian Yanish - MarketingHits.com
November 22, 2015 8:07 PM
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Is your Pinterest account working for you?
Want to take your Pinterest marketing to the next level?
Tailoring your profile, boards and pins to appeal to your target audience will grow your followers and increase engagement.
In this article you’ll discover six ways to improve your Pinterest marketing.
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Brian Yanish - MarketingHits.com
November 22, 2015 7:37 PM
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Google’s effort to keep its search engine relevant in a world of mobile apps just got a boost from a big rival.
Facebook Inc., operator of the world’s largest social network, on Friday began allowing Google to crawl and index its mobile app, a spokeswoman for Google parent Alphabet Inc.
The agreement means that results from Google searches on smartphones will display some content from Facebook’s app, including public profile information. The listings will appear as “deep links” that will take users to the relevant part of the Facebook app, the spokeswoman said.
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Brian Yanish - MarketingHits.com
November 22, 2015 6:41 PM
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With more than 150 million people around the world connected to a cause, Facebook is a global community of volunteers, donors and activists coming together to make the world a better place.
People raise money for disaster relief, they search for missing children, and they bring attention to the issues they care about. We’ve seen from our community that when people take action, lives are changed. We know we can do more to enable these connections.
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Brian Yanish - MarketingHits.com
November 22, 2015 5:40 PM
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This Friday, 20th November 2015, Twitter will be retiring the share count figure on their buttons along with the associated API used to retrieve it. This means after Friday it will not be easy to see the number of times an article has been shared on Twitter. We know many of our users value this count, so we have been working on a new way of calculating and providing the number of Twitter shares.
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Brian Yanish - MarketingHits.com
November 22, 2015 2:11 PM
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Even though content marketing is touted as an über effective tactic that generates three times as many leads as traditional outbound marketing, only 6% of marketers consider their efforts “very ef…
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Brian Yanish - MarketingHits.com
November 22, 2015 1:30 PM
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Earlier this week, reports and examples suggested that Twitter might be working on a new emoji response tool which would enable users to replace the 'heart' icon for a like on a tweet with any one of 36 emoji options specifically aligned to your response.
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Brian Yanish - MarketingHits.com
November 22, 2015 1:07 PM
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Marketing today is a new game.
The “Mad Men” of the Madison avenue era of wine, whisky and women as inspiration, are now a distant but fond memory. But as much as the new dawn of digital and the rise of the social web have changed the landscape, some things have stayed the same.
Memorable and congruent branding, creative content creation and knowing and understanding your target audience are still marketing 101. The hard nosed conversion tactics and principles of the direct mail experts from the 20th century are also a skill set worth embracing and polishing.
The social web marketing tactics, new media and digital marketing automation are all new skills, concepts and technologies that we need to understand and learn. I know that hurts. And you thought when you left college or university those exams and learning were all over.
But staying in your comfort zone is not an option in a digital world.
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Brian Yanish - MarketingHits.com
November 22, 2015 12:28 PM
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Most businesses are now using content marketing in some shape or form. However, many business owners still don't fully understand how to use content to help them achieve specific goals; namely, increased traffic, leads and sales.
According to the 2016 B2B Content Marketing report, while 88% of B2B marketers report using content marketing, only 6% say it's been "very effective" for their organization. Considering the significant investment of time and money that goes into creating and distributing content, this is a big problem.
This article will provide you with 50 tips that will help you achieve real, measurable results with your content marketing.
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Brian Yanish - MarketingHits.com
November 22, 2015 12:08 PM
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Want your company to get better new recruits, generate lots of positive word-of-mouth and increase sales? Well, there isn’t a magic pill that can make all this happen, but there is something that you have, right now, at your fingertips that can get you there: your employees.
What is employee advocacy?
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Brian Yanish - MarketingHits.com
November 22, 2015 11:31 AM
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As you dive in and refine your brand’s social media efforts, it's imperative to evaluate and iterate. New social networks pop up with frequency, and while it's tempting to jump on the latest technology—especially when pressured by bosses or clients—each network has its own audience and best practices. You must use the sites that best serve your brand.
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Brian Yanish - MarketingHits.com
November 22, 2015 7:04 AM
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![A Visual Introduction to Customer Lifetime Value [Infographic] | MarketingHits | Scoop.it](https://img.scoop.it/nWQf19pFKOpoOobfAHbwNTl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
All customers are not created equal. Sure, you might like some more than others, but that doesn't mean they're your best clients. Sales comes down to revenue and ROI -- so how can sales leaders objectively determine which customers are most valuable?
Through a customer lifetime value (CLV) analysis. But calculating CLV isn't a cake walk -- inaccurate data, confusing metrics, and inadequate technology can all block the path. But the organizations that do figure out a customer's net costs and revenues over their engagement see the benefit: Three-quarters of senior executives in North America categorize CLV as a highly or extremely valuable indicator.
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Brian Yanish - MarketingHits.com
November 21, 2015 6:28 PM
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Alright, so maybe this isn't the kind of guide that will change your life, but power Google+ users should definitely know there are a few tips and tricks that can help add some character to your posts. Generally good person Simon Heyes put this infographic together that can help you figure out a few ways to spice up your Google+ posts.
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Brian Yanish - MarketingHits.com
November 21, 2015 11:30 AM
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Every small-business owner and entrepreneur knows that properly managing cash flow is a determining factor in whether a business flourishes or flounders. Therefore, it is essential that these decision-makers have a solid understanding of how money is moving in and out of their business.
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Brian Yanish - MarketingHits.com
November 21, 2015 10:41 AM
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Looking for websites that pay writers? And we don't mean $5, either. Here's our updated annual list of better-paying blogs and websites.
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Brian Yanish - MarketingHits.com
November 21, 2015 12:32 AM
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Josh Luber is a "sneakerhead," a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike, which absolutely dominates the multi-billion dollar secondary market for sneakers. Luber's company, Campless, collects data about this market and analyzes it for collectors and investors. In this talk, he takes us on a journey into this complicated, unregulated market and imagines how it could be a model for a stock market for commerce.
Companies like Nike is why I love studying marketing and user behaviors.
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Brian Yanish - MarketingHits.com
November 20, 2015 9:15 PM
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You enviously watch how your fellow entrepreneurs seize the day with yet another viral post. They are publishing amazing case studies of acquiring a ton of new customers with one single post or doubling their email list with juicy content bait.You desperately want to be like them, but you think your niche is just too boring for content marketing.
Sorry, but it’s a flat-out excuse. No niche is boring unless you define it as such. Simply take advantage of the following content marketing ideas that work the same miracles for funny and boring industries.
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Brian Yanish - MarketingHits.com
November 20, 2015 8:07 PM
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The same laws of attraction have never governed the social media marketing scene for too long.
Just as one Tweet changes another, so does user preferences when it comes to consuming online content. New social media rise and fall quickly and this year SnapChat and Periscope already shown a great influence on the marketing landscape. With new players entering the field and old companies rushing to introduce new features and innovations, the rules of social media play hardly ever stay the same.
In 2016 we should expect to see new exciting trends and changes in the social scene and here are the top 4.
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Brian Yanish - MarketingHits.com
November 20, 2015 3:10 PM
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ou’ve seen a lot of content marketing trends come and go in 2015 and at one time or another; you have used them to promote your business. You’ve probably relied so much on your social media networks for your website’s traffic. You’ve done regular promotions on your Facebook page, Twitter, and LinkedIn. You probably even used Pinterest, Instagram, and Stumble Upon a few times. You’ve seen the power of social media in driving traffic to your site.
Content marketing is the process of creating and distributing valuable and reliable content to attract, promote and drive business to your site. An effective content marketing strategy will do wonders for your business. It is that one essential factor that will make your business or brand be recognized and get it off the ground.
As we are about to end 2015, you have probably wondered what content marketing trends will reign supreme in 2016. Do you think you will see the same old trends that have dominated the market in the past few years?
Listed below are the fearless forecasts of the Content Marketing Trends that will make it big in 2016:
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Brian Yanish - MarketingHits.com
November 19, 2015 9:14 PM
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Sometimes it’s the craziest ideas that take off.
A social network where users send and read 140 character messages.
An app where users send the message “Yo” to one another.
And now we have Snapchat, an app that launched with a simple value proposition. Allow users to send pictures to each other that disappear after 10 seconds.
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Brian Yanish - MarketingHits.com
November 19, 2015 4:09 PM
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LinkedIn is a powerful marketing tool. It’s a fast-growing network of millions of professionals and one of the only places the business-savvy can put their ideas in front of key decision-makers.
Although you may have a profile on the site and are sure to add contacts you’ve recently met, you’re probably not aware of all of the features you can use on the site to grow your community. For companies and individuals alike, LinkedIn has multiple platforms its members can use to find like-minded people and direct relevant content their way.
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Brian Yanish - MarketingHits.com
November 19, 2015 12:06 AM
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Which type of social media manager are you? The SEO-Minded? The Advertiser? Maybe The Social Butterfly?
Take a look at this infographic that illustrates the 7 different types of social media managers seen in the industry and compare your strengths and weaknesses to the other manager types or use this as a way to improve your skills.
Excellent communication skills highlighted.
7 types de #Social #Media #Manager en 1 infographie.
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Brian Yanish - MarketingHits.com
November 18, 2015 8:47 PM
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SEO: an ever-changing subject that, if you are reading this here on SEJ, most likely plays a role of some capacity in your current position. Whether you’re a senior analyst at an agency or have just started an in-house role in online PR, you need to know it.
So how well do you actually know SEO? Whether you are a newbie or seasoned vet in the industry, it can be easy to forget the fundamentals and navigate your way through the multiple updates thrown at you from the search engines (namely Google, of course) – not to mention the breadth of tools out there that can assist you on your quest for SERP-supremacy.
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Brian Yanish - MarketingHits.com
November 18, 2015 1:06 PM
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Do you participate in Twitter chats?
Want to find the best chats for social media marketing?
Participating in Twitter chats is an excellent way to network without traveling, grow your following and display your authority.
In this article you’ll discover 25 Twitter chats for marketers.
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Brian Yanish - MarketingHits.com
November 18, 2015 11:30 AM
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To “do” content marketing, you need to “do” content. But when marketers set out to actually build a content creation team, there’s the dream, and there’s the reality.
Since 90% of all the data in the world has been generated over the last two years, search engines had to find a better way of identifying quality and relevant content that genuinely addressed users’ needs.
Content marketing became key to successfully cutting through that noise on the internet and getting found online by your future prospects and customers. Thus, making sure your content efforts are a well-oiled machine is critical.
And most got that first part: 70% of marketers have created more content in 2015 than in 2014 (Source: Content Marketing Institute). But is cutting through the noise the only reason why marketers invest more and more in content marketing?
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