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Scooped by Brian Yanish - MarketingHits.com

December 9, 2015 10:19 AM

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From www.adweek.com - November 23, 2015 3:30 PM

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Scooped by Brian Yanish - MarketingHits.com

December 9, 2015 9:10 AM

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From www.adweek.com - November 14, 2015 10:00 AM

donhornsby's curator insight, December 9, 2015 11:01 AM

(From the article): So you’ve found a handful of Twitter influencers. Great! Now it’s time to figure out how to reach out to them.

It’s a good idea to start the conversation on Twitter, and show that you are listening to them by retweeting, commenting and otherwise engaging. Often, after a few days weeks of effort, you’ll find that you’re on their radar and now they are doing the same to you.

Don’t reach out via email, Facebook or another channel until you’ve developed that relationship on Twitter – it can be a bit creepy. However, after a few back-and-forth exchanges, it’s fine to ask if you can email them to discuss an opportunity to work together.

Julia Ramirez's curator insight, December 16, 2015 2:27 PM

This article speaks on five key tips to allow better marketing strategies on popular social media site, Twitter:

Identify
Engage
Incentivize
Make easy
Team effort

As a company, you're going to want to, according to this article, identify your most influential audience members, engage with them on things they care about most, incentivize them by giving the influencers something, make your products/services easy to understand, and utilize your entire team to interact with the audience.

In my opinion, the article gives some great tips about how to market to an audience as a whole, but what makes someone influential? Is it a particular person in the audience that has a lot of followers on Twitter. If that's the case, how can you be sure the follower count is legitimate? Many people buy their own followers in today's society to make it seem like more people are interested in them than the people who actually are. Personally, I wouldn't recommend that, as it seems a waste of money.

However, if follower count is not the case, how does one begin to understand who is influential in an audience? In a general sense, I think influential audience members are simply the ones who are interested in your service or product the most. They could potentially be audience members who are on the fence about what you have to offer and your marketing, with the help of these five steps, can help them sway in your favor. Though it goes without saying that a balance with these five steps is necessary; you wouldn't want to overload your audience with too much engagement or incentivizing- as this may come off as a bribe.

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Scooped by Brian Yanish - MarketingHits.com

December 8, 2015 12:27 PM

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From www.business2community.com - December 7, 2015 12:00 PM

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Scooped by Brian Yanish - MarketingHits.com

December 8, 2015 12:07 PM

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From feedproxy.google.com - November 23, 2015 6:00 AM

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Scooped by Brian Yanish - MarketingHits.com

December 8, 2015 11:30 AM

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From www.socialmediaexaminer.com - December 7, 2015 9:00 PM

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Scooped by Brian Yanish - MarketingHits.com

December 8, 2015 10:19 AM

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From www.socialmediaexaminer.com - December 6, 2015 10:00 PM

Bart van Maanen's curator insight, December 12, 2015 7:33 AM

Mocht je tijd hebben tijdens de donkere dagen voor kerst kun je misschien eens wat gaan knutselen met video. :-)

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Scooped by Brian Yanish - MarketingHits.com

December 8, 2015 9:33 AM

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From www.searchenginepeople.com - December 7, 2015 2:50 AM

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Scooped by Brian Yanish - MarketingHits.com

December 8, 2015 8:03 AM

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From www.business2community.com - December 7, 2015 8:55 PM

donhornsby's curator insight, December 8, 2015 9:26 AM

Look to your web traffic to tell you about what content is working, and what isn’t. This can tell you the 5 W’s of any piece of content, as well as give you insight into your content strategy for the future.

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