Imagining Snapchat’s Future

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Scooped by Brian Yanish - MarketingHits.com
onto MarketingHits

February 22, 2016 7:04 AM

Scoop.it!

From techcrunch.com - February 13, 2016 1:21 AM

Robert Cameron's curator insight, February 22, 2016 10:12 AM

This post by tech crunch is a real great one and shows how strong snapchat is in its niche. Snapchat is unlike any other Social Media and has a bright future ahead of them the way they use their marketing is strategic and amazing. This article shows how and why they have been successful and their plans in the future and how they plan to develop and grow and become and even stronger company. It talks about how it will only grow in the near future and be applicable to hit 1B daily active people in the upcoming year. It also talks about how the engagement of videos and marketing has skyrocketed in the past couple months which is huge for the company as well. They are making huge steps to making the chat more applicable and also making sending and receiving videos much simpler. They have a unique audience as well and targets not only millenials but a much larger demographic and they reach them in many different ways. Whether it be the new implementation of the filters or the ways you can interact with the recipes on the top hand bar they can cater to the audience which is making them a marvelous success.