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September 12, 2015 12:06 AM
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Google May Add Structured Markup & Data To Ranking Algorithm

Google May Add Structured Markup & Data To Ranking Algorithm | MarketingHits | Scoop.it
Structured data, structured markup and rich snippets have always been about helping Google and search engines understand your content and potentially lead to Google making your search result snippet richer, with the goal of increasing your click-through rate from the organic results to your page.

Google has said, time and time again, that these are not used in the ranking algorithm to make a Web page rank better. They have said that adding structured markup to your pages won’t directly lead to your page ranking better in the Google search results.

Well, that may change in the future.
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