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August 9, 2015 1:29 PM
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Why Do Facebook Users Share Content?

Why Do Facebook Users Share Content? | MarketingHits | Scoop.it
What happens when you post new content to your company Facebook page? Do you see it redirected five, ten, 20 times over, shared by user after user, spreading like wildfire across different newsfeeds?

Or does your own company Facebook page feel an awful lot like a graveyard—posts that were all dead on arrival, receiving few likes and no real shares?

Sadly, a lot of small business owners fall into this second category. That’s not their fault, either. Getting shares on Facebook is tough, and getting tougher all the time. Algorithmic changes within Facebook have made it difficult even to get your content seen, much less shared. Meanwhile, as more and more companies produce content, it’s a challenge to make yours stand out.
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