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August 7, 2015 10:19 AM
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Why Your Content Plan Must Include Interactive Content

Why Your Content Plan Must Include Interactive Content | MarketingHits | Scoop.it
From Demand Gen Report to Marketing Profs to Content Marketing Institute, leaders in the content marketing field are touting the benefits of incorporating interactive content—content that encourages prospects to engage and respond—into the modern marketing mix.Through interactive assessments, calculators, infographics, benchmarking tests, or a combination of all the above, marketers can expand their brand, generate leads, build better prospect profiles and enhance lead scoring across all marketing programs.
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