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February 1, 2015 7:22 PM
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Google Analytics Adds Basic Cohort Analysis

Google Analytics Adds Basic Cohort Analysis | MarketingHits | Scoop.it
Google has added a basic cohort analysis report to its popular Analytics suite. The report, which is in beta release, may help marketers and analysts identify time-based trends like testing the effectiveness of forms, content, products, or ads.

In statistical analysis, a cohort is a group of people or subjects who all share some time-bound event, characteristic, or experience. For example, shoppers who visit an ecommerce site for the first time on January 30, 2015 could be said to be a cohort since they have a shared characteristic — they visited for the first time — and the experience was during the same time period, Friday, January 30.

Via Kamal Bennani
Nedko Aldev's curator insight, February 3, 2015 3:52 AM

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