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January 16, 2015 12:15 PM
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Experts Share Visual Content Mistakes to Avoid

Experts Share Visual Content Mistakes to Avoid | MarketingHits | Scoop.it
Like words, graphics and images can be powerful tools – but they must be used with great care to enhance, not detract from, your content marketing and branding.

Unfortunately, as visual content grows in popularity and inexpensive tools make graphics and images easier to create, many marketers churn out mediocre visual content that gets ignored by the very people it was supposed to influence. Even worse, some marketers post confusing or poor-quality images that don’t look like they’re from the same brand or meet audience perceptions of the brand.
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