The goal of social media should be to increase the number of different ways your brand is connected to every single person that cares about you. This is a touchpoint corral.
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Scooped by
Brian Yanish - MarketingHits.com
from Lean content marketing
onto MarketingHits November 9, 2013 4:34 PM
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Brian Yanish - MarketingHits.com's insight:
In this post Jay talks about how distribution needs to play a key part in your content marketing strategy.
He uses his own blog which has received 864,000 unique visitors in the last 365 days, but even his most popular post is only been viewed 49,000 times or 5.6% of his total annual audience.
As you are building your lean content marketing strategy do not overlook your distribution channels. Determine where your audience hangs out, is it on Facebook, YouTube, LinkedIn, Twitter, or should you be posting on Pinterest? In many cases your audience itself will be on a number of channels, and you will need to tailor your content to each channel. eg Using storytelling images on Pinterest
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In this post Jay talks about how distribution needs to play a key part in your content marketing strategy.
He uses his own blog which has received 864,000 unique visitors in the last 365 days, but even his most popular post is only been viewed 49,000 times or 5.6% of his total annual audience.
As you are building your lean content marketing strategy do not overlook your distribution channels. Determine where your audience hangs out, is it on Facebook, YouTube, LinkedIn, Twitter, or should you be posting on Pinterest? In many cases your audience itself will be on a number of channels, and you will need to tailor your content to each channel. eg Using storytelling images on Pinterest
I love marketing if not only for the jargon and names we give things - Touchpoint Corral - we all should simplify and keep conversations and messages jargon free - but us marketers are the worst when speaking with each other for TWAs and buzz words!
I'm always looking for ways to use Web 2.0 tools better.