Know thyself is great Internet marketing advice and this post helps explain how to define your Unique Selling Propositions and Unique Customer Aspirations.
Via Martin (Marty) Smith
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
NEW Concept - Unique Customer Aspiration
Wrote this piece to introduce a new concept called Unique Customer Aspiration (UCA). Your UCA is what you want your customers to achieve as a result of your interaction or partnership.
I was taught to market based on USP or Unique Selling Proposition. USP seems solipsistic now. USP need to be combined with a UCA to insure your marketing doesn't talk to itself about itself.
We live in a socially engaged "Connection Economy", so combining USP + UCA creates a foundation for great Internet marketing.
What about you? Do you know your USP? What are your thoughts on UCA? Share your thoughts and I will curate them into the post.