Plum Branding Secrets
After starting 4 companies and marketing some of the world's biggest brands (M&M's, Nutrasweet) I have hard won logo and branding best practices shared in this Curagami post:
http://www.curagami.com/plum-branding-secrets/
Here is the list of branding and logo development secrets" shared:
- Keep It Simple Stupid
- Tell a story
- Co-opt universal symbols or images to help tell your story fast
- Clean and FLAT work better in a mobile world
- Colors communicate too, so choose wisely
http://www.curagami.com/plum-branding-secrets/