Brands are under attack by 5 Ninja:
* Death of Traditional Media.
* Mobile Me.
* Clean Slate Brands.
* Social Media is a Conversation.
* User Generated Content. and the rise of online communities.
What are the most powerful ninja attacking your marketing? How will you defeat attacking Ninja horde?
Coming from FMCG background, I can't help but notice the digitalization of Coupons.