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Must Market

Must Market

Moving Toward A New Marketing.
Curated by Martin (Marty) Smith
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Scooped by Martin (Marty) Smith
June 24, 2014 2:18 PM
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Is Your Website Creating Information Parity or Disparity

Is Your Website Creating Information Parity or Disparity | Must Market | Scoop.it
From curatti.com - June 24, 2014 2:18 PM

Conversion Go Up When

Visitors arriving on your website have expectations and not all visitors are equal. Some may be "new" to your content. Others may be learning your content and a small group may be as expert about your site's content as you.



Feed "newbie" content to experts is a sure way to frustrate two people - the expert and the new to your content person who didn't get the content they needed. This post is about MAPPING your content to your visitors needs and expectations.



Why map? Meeting and exceeding your visitors' expectations builds trust and community. Conversions don't happen without TRUST and COMMUNITY.


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Scooped by Martin (Marty) Smith
March 1, 2013 2:38 PM
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Secret B2B Marketing Weapon? Better Landing Pages

Secret B2B Marketing Weapon? Better Landing Pages | Must Market | Scoop.it
From lunchpail.knotice.com - March 1, 2013 12:15 PM
In fact, more than half of top brand marketers include improving landing page visits as a goal. To celebrate ... Every click of your campaign should look great on iPhone, Android, iPad, Android tables, and across web browsers and email clients.
Martin (Marty) Smith's insight:

Better Landing Pages Make More Money
Great post with very specific landing page recommendations. Landing pages are the secret to great B2B online marketer. I ran across a statistic not long ago about the distance those with more landing pages had over those with fewer and it was significant.

Landing pages can be a marker for other heightened awareness and better marketing, but think about that stat for just a moment. The mere presence of MORE indicated the potential for leadership.

 

Combine MORE with BETTER and that is where real advantage lives.

 

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Tagmotion's comment, March 2, 2013 7:48 AM
Great recommendations indeed. Surely one of the fundamentals here is that more landing pages necessarily means the messages on them are more targeted (than fewer landing pages with more generic messages). More landing pages means they're more aligned with the email or ad that preceded them. Targeted communication pure and simple.
Martin (Marty) Smith's comment, March 4, 2013 8:04 PM
I think that is right. The Freakonomics of it say that MORE = more of a lot of things, more PPC, more emails and more landing pages. It is not a casual stat or it could be depending on the website. I also think more landing pages = IM team has their act better together (lol).
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