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Easy Marketing Trick 
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Social Media It's The Conversation, Stupid is about the new rules of branding created by a social / mobile / connected world.
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From
curatti
Overweight Google SEO? You need to diversify. Google organic search is losing power as mobile, social and community create important new marketing channels.
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Customers are loyal to the web. Many traditional brands including car makers & dealers are having their karma leveled. Will car people ever get it? 5 Ways SoLoMo Disrupts Loyalty * Shifting Buyer Perceptions. * Tech Trends. * Winning Hearts & Minds. * Giving Things Away FREE to mine gold of loyalty & data.
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As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content. Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by "ads and jun" Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012. Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
Startups Think Mobile First
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Are you reading this on your mobile device? The probability is likely, considering there are currently 6 billion (and growing!) active mobile devices in the world, and companies continue to tailor their marketing to the small screen of your iPhone. Via Brian Yanish - MarketingHits.com
Martin (Marty) Smith's insight:
Great mobile / social Tips Scooped by Brian Yanish (@MarketingHits) including: * Resize your Facebook posts No bigger than 620 x 320 * Choose Facebook Ads wisely * Make it visual * Turn up the content * Get smart about couponing * Take advantage of Twitter * Upload to Instagram * Utilize Email Marketing My favorite is getting smart about couponing as that tip can make a real difference to your bottom line especially at this time of year. Be careful not to have "battling coupons" where one deal wipes out another an check coupon websites like Retail Me Not to make sure they are up to date and don't have old coupon codes that don't work anymore since there is nothing more frustrating than trying to get a deal that is dead.
Joachim Scholz, PhD's curator insight,
December 2, 2013 9:24 AM
The first phase of the trend towards mobile is in full swing, and it is time to adapt your marketing strategies for it. Resizing facebook ads, making it more visual and so on are the obvious things to think about, but there is also a second revoultion wrapped in the first: The move to (mobile) content marketing.
To oversimplify: Consumers watch big screens, but they touch small ones!
So the marketing communications you put on consumers' phone screens needs to be much more content oriented, something your consumers will voluntarily seek out. Being a service star in getting consumers the right coupon is a first thing to do, but also add levels of engagement and play. Coke did a great example during the London Olympic Games (on Marketing in Motion, use the Find buttom) for which they created a music DJ/mixing app that allowed consumers to build their own soundtrack to the games and send it to their friends. |
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From
ez
Scenttrail Note Responsive Design
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25% of consumers used ONLY a smartphone for automotive research & shopping before visiting a dealership. Find out why Mobile-only Shoppers are Changing Car Sales
Martin (Marty) Smith's insight:
Great share by +Tim McLain that should be read by ALL #marketing pros for its #socialmobile implications. Mobile is SO MUCH MORE than making information look good on a #smartphone .
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Community shock is what comes after March Schaefer's content shock. This post shares 3 quick tips for winning the coming race to create online community: * Mobile - operating mobile first and crating responsive websites. * Gamification - using the 4th pillar of building online community to attain the scale and return every Internet marketer needs.
malek's curator insight,
April 29, 2014 6:48 AM
Intriguing, mix economy with content and you'll be playing a new game. @Martin (Marty) Smith is outlining how to survive the new order.
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It’s obvious that we as consumers have taken a liking to our smartphones. It’s our on demand connection to anything we could possibly need when it comes to information. Which means, as a business owner, we need to pay attention to how our customers engage with our content and us. How. Where. When. What Device. …
Martin (Marty) Smith's insight:
Wow, I feel like crap today and reading these Greck Hickman posts from Curatti.com may be the only productive thing I do but glad I got this done since they are BOTH great reads and timely as we try and go MOBILE FIRST on http://www.CrowdFunde.com : http://curatti.com/customer-mobile-mean/
Alain Theriault MBA's curator insight,
March 11, 2014 10:07 AM
More and more, Mobile is the way to reach our customer on personal level
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Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in. As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself? In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data! Via Brian Yanish - MarketingHits.com, John van den Brink
Martin (Marty) Smith's insight:
If we are smack in the middle of a digital marketing revolution one of the most important wheels keeping that revolution turning faster and faster is VISUAL marketing. Friends @Scoopit call this "lean content", content that conveys complexity quickly, simply with visualization.
Rim Riahi's curator insight,
January 5, 2014 1:59 AM
Big Data has been a theme for 2013, and it poses the threatening question of how one can possibly interpret all the data that is available to take in.
As consumers of data, we’re constantly deciding whether to “bookmark” a particularly interesting file, or make an entry in Evernote to come back to read it later. There is so much data being generated every single minute on the Internet that it becomes increasingly time-consuming to make decisions such as: Should I read it now? Should I make a note of it in my Moleskin notepad? Should I email the link to myself?
In short, we spend more time sorting through, curating and organizing data that already exists. In doing so, we create more data about data!
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Martin (Marty) Smith's insight:
Agree with this infographic, but noticed a dangerous trend at Triangle Startup Factory's Fall Showcase. Some entrepreneurs go Mobile Only. Mobile only is only a good idea if you've figured out a distribution system that will never need Google. If you find that please call and let me invest in it too :). M
Manú Iñaki's curator insight,
February 11, 2014 2:33 PM
Los usuarios de smartphones son importantes para la mercadotecnia
willdonovan's curator insight,
February 27, 2014 7:42 AM
INFOGRAPHIC ALERT: The Social Case for Mobile 1st 
Brenton Millers's curator insight,
March 28, 2014 12:48 AM
This info graphic created by Unified shows statistics of how social marketers target people on a mobile platform. |
http://www.mobilepundits.co.uk/