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Scoop.it!
If you're unhappy with your sales numbers, consider this odd but effective strategy. 
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Scoop.it!
Conducting sales is much like conducting an orchestra: You need several players, each with their own talents and specialized roles.
Dwight Holcomb's insight:
Supporting one or two good sales people by hiring a Fractional CMO to create the right winning Sales & Marketing strategy prior to launching and then using on-demand talent and virtual teams, can increase success exponentially.
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As a Fractional Chief Marketing Officer, we have helped clients generate millions in revenue by off-loading many of the Sales & Marketing roles. By first creating a strategy to define a clear focus on a hyper-targeted segment and then executing a full umbrella of campaigns with a "Virtual Sales & Marketing Department" we helped one SaaS client triple revenue in 18 months. As a Fractional CMO, we also helped another enterprise software client to generate more than $54 million in total contract value in less than 12 months.