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Even the smallest businesses are handling customer data in huge amounts. You may not even realise you’re doing it. That telephone call counts. That email. That click through to certain pages on your website. That’s before looking at the data being harnessed by each and every sales lead and prospect which is actively acted upon. This data is valuable – it tells you about your customer.
I have been extremely impressed with Hubspot CRM. They have a free version which uses big data to populate all company information by using the domain name contained in the contacts business e-mail. The Sales Pro version is only $40 per month and allows you to record calls to better monitor the sales process. Using a CRM system is critical to properly managing the sales process.