The Myth Of Selling To The CMO - Forbes | Marketing | Scoop.it
From www.forbes.com - April 17, 2016 8:00 PM
This article is by Rob Reed, founder of MomentFeed. "If only I could get to the CMO," thinks just about every purveyor of marketing technology and services. "They'd see how unique and valuable my solution is, and all barriers to a deal would be removed." It doesn't matter what side of the [...]