Your new post is loading...
In the age of apps, James Dyson--the world’s most famous vacuum cleaner salesman--has doubled down on building things. n the age of apps, James Dyson--the world’s most famous vacuum cleaner salesman--has doubled down on building things. At his alma mater, London’s Royal College of Art, he recently invested several million pounds to construct the new Dyson Building, an incubator where RCA design and engineering graduates will incubate 40 new products--physical inventions, rather than lines of code powering software and websites.
“Talented young minds want to be the next Mark Zuckerberg or Larry Page. But with the world abuzz with digital, we are losing sight of real engineering,” Dyson tells Co.Design. “Hardware is profitable. Don’t be fooled, Apple’s success as a technology company is built on hardware. The current fixation with digital is misplaced. Long-term it is unlikely to generate jobs, growth, and exports. Instead, we need to encourage more young engineers to commercialize their technologies.”
