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Your organisation must hold a valid charity status and need to be eligible for the Google Ad Grant (provided by Google).

Earlier this year Google announced that it was adding some new restrictions to Google Grant Accounts to improve the experience for users. We outlined the new Google Grant restrictions in a previous blog post, however a brief summary of the most crucial changes are: Grant Accounts must now keep the click-through-rate of their entire account at 5% or above Grant Accounts cannot target keywords with a quality score lower than 3/10, or generic, single-word keywords.

Your organisation must hold a valid charity status and need to be eligible for the Google Ad Grant (provided by Google).