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 Are you looking to get started with Google Ads Grant? Then this guide will provide an overview of what the Google Ads Grant is and how it can benefit your business or organisation. We’ll discuss eligibility requirements, how to apply for a grant, and best practices for setting up successful campaigns. With this knowledge in hand, you’ll be ready to take full advantage of this powerful tool from Google. So let’s dive into The Beginner’s Guide to Google Ads Grant!

Your organisation must hold a valid charity status and need to be eligible for the Google Ad Grant (provided by Google).

Your organisation must hold a valid charity status and need to be eligible for the Google Ad Grant (provided by Google).

Earlier this year Google announced that it was adding some new restrictions to Google Grant Accounts to improve the experience for users. We outlined the new Google Grant restrictions in a previous blog post, however a brief summary of the most crucial changes are: Grant Accounts must now keep the click-through-rate of their entire account at 5% or above Grant Accounts cannot target keywords with a quality score lower than 3/10, or generic, single-word keywords.

 If you’re a non-profit organisation registered as a charity, you may be eligible to receive $10,000USD in Google advertising spend each month. This means you will be able to generate traffic to your website through search ads whenever your target audience search for relevant keywords on Google, without paying a cent! At PN Digital, we help charities create effective campaigns, drive highly relevant traffic that is likely to convert, and set up all the measurement techniques so we can accurately determine the value it is driving your organisation.

Optimising our client’s Google Ad Grant account One of our clients is a non-for-profit organisation that has been delivering free resources to schools in Australia and New Zealand for over a decade. They came to PN Digital over a year ago for help with their Google Ads Grant account

One of the most common questions we get is “how do I get my website on the first page of Google?”. We get it – you want to get your organisation’s message in front of your potential clients, supporters or beneficiaries. And the lead is already warm, people are already Googling, looking for information relevant to your organisation.

 Do you feel you are getting a LOT OF SPAM these days, asking you to submit your bank details to get your lottery winnings, saying that they found you on Google and want to help you rank better? You start researching and soon find that so many of these are coming in from the contact form on your website. So what do you do next? It can be frustrating and time-consuming to have to sift through the spam entries in order to find those real people trying to reach you.

LinkedIn is a digital marketing platform that holds a lot of potential for people and brands who use it correctly. Previously thought of an ‘Online CV Platform’ by many people, it has evolved rapidly over the past 2-3 years, developing into a much more complex marketing channel, ripe for the picking. looking for information relevant to your organisation.