Search engine optimization may have gone through a transformation over the past few years with the arrival of Google Plus. This is now all about Social SEO.
Via Neil Ferree, Gerrit Bes, massimo facchinetti, Brian Yanish - MarketingHits.com
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Social Shares is the New SEO and after you view a few of Martin's videos you'll see why Google+ and Social SEO go hand in hand
A pretty lengthy article about Google+ and SEO