David’s books including NewsJacking and New Rules of Marketing and PR are must reads since our slouch toward real time is picking up speed and momentum. Real Time will be where the social money is really made and you need a "command center" to parse real time ORM feeds (Online Reputation Management) into proactive connections and sales.
This is a great infographic about what your Social Media Command Center may look like in our not too distant Internet marketing future.
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Social Media Command Center Is In Your Future
First "social media command center" I saw was at Edelman (http://www.slideshare.net/EdelmanDigital/edelmans-social-intelligence-command-center-sicc ). The first person I heard mentions real time social arbitrage was David Meerman Scott.
David’s books including NewsJacking and New Rules of Marketing and PR are must reads since our slouch toward real time is picking up speed and momentum. Real Time will be where the social money is really made and you need a "command center" to parse real time ORM feeds (Online Reputation Management) into proactive connections and sales.
This is a great infographic about what your Social Media Command Center may look like in our not too distant Internet marketing future.