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Information Technology & Social Media News
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Mobile Marketing and Technology are my passions.... those are the ones I can confess ;-)
Curated by
Jesús Hernández
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Twitter has become a key element of any businesses online marketing strategy, but how to the marketing experts themselves use Twitter? This infographic shows where the experts in Twitter marketing ... Via Steven Krohn, Dionne Lew, TheSoulfulEMU 
TheSoulfulEMU's curator insight,
November 5, 2013 12:28 PM
I told you! The Bird house is filled with extremely talented fellas you should never ignore. 
malek's curator insight,
November 6, 2013 7:10 AM
A shocker: 22% of social media experts are not on Twitter
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![An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Information Technology & Social Media News | Scoop.it](https://img.scoop.it/Fgp_rpJnPdYN5YXCrCcaazl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy. It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success. Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing... Via Lauren Moss, Ivo Nový
Bart van Maanen's curator insight,
March 28, 2013 6:15 AM
Goed en overzichtelijk stappenplan om naar de social media marketing te kijken. Met de waardevolle toevoeging (die nogal eens wordt vergeten door bedrijven) dat het bij alle automatisering wel om mensen gaat en niet om logo's. 
AndySernovitz's curator insight,
May 3, 2013 6:59 AM
It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success. Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...
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As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan?
This is a very complex question. So to help answer it, I looked at a few companies with brands that might not be natural fits for a social media presence. Adult diapers. Coal. Hazardous waste clean-up. Playing cards.
Let’s explore this important question by taking a romp through some unusual case studies that stretch the boundaries of social media marketing thinking. Via Martin Gysler
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[ For practical reasons, I decided to integrate the contributions from the "SOCIAL NETWORKING skills" topic here - 01-27-2012 ] Martin Gysler
Networking is about meeting and building relationships with people for a purpose. It’s that last part that counts in the definition, the purposeful part. Otherwise we’re all just socializing, which is what much of it amounts to anyway because if you don’t know your purpose, it’s pretty difficult to achieve it.
That’s fine if you just enjoy socializing for the sake of socializing (and, actually, the best social networkers are people like that usually). However, if you’re spending marketing dollars and the prosperity of your business depends on the success of your social networking, you’d better do a bit more than socialize.
1. The Question You’d Better Answer First
Read more: http://www.resultsrevolution.com/2010/08/10-steps-to-successful-social-networking/ Via Martin Gysler
Progressive training's curator insight,
November 25, 2013 10:44 AM
10 Steps to Successful Social Networking
#social #networking |
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The amount of change that has occurred over the past year is staggering. We have witnessed the introduction of everything from Google Glass to 3D printing technology, all having the power to revolutionize multiple industries within months. Via TechinBiz
Stéphane Favre-Réguillon's curator insight,
January 13, 2014 3:49 PM
5 tendances à suivre pour 2014 ! 
Emeric Bailleul's curator insight,
January 14, 2014 5:06 AM
Rien de nouveau, mais une bonne synthèse en 5 points
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Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.
It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success. Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing... Via Lauren Moss, Moushira Issa, ThePinkSalmon
Bart van Maanen's curator insight,
March 28, 2013 6:15 AM
Goed en overzichtelijk stappenplan om naar de social media marketing te kijken. Met de waardevolle toevoeging (die nogal eens wordt vergeten door bedrijven) dat het bij alle automatisering wel om mensen gaat en niet om logo's.
AndySernovitz's curator insight,
May 3, 2013 6:59 AM
It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success. Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...
Scoop.it!
The video game industry is worth more than $100bn worldwide, so it's no surprise that businesses are using gamification to try to boost sales. The idea is that by adding gaming elements to the sales process, such as small challenges and rewards, you can increase customer loyalty and advocacy.
As in every game or competition, the participants have to be motivated by a worthwhile reward. It’s also true that the greater the reward, the more you can ask people to do to earn the reward. Via Martin Gysler
David Bennett's comment,
April 19, 2013 9:31 AM
I am doing a course on gamification at Coursera that you might find interesting
David Bennett's comment,
April 19, 2013 9:31 AM
Here's the link https://www.coursera.org/course/gamification
David Bennett's comment,
April 19, 2013 9:53 AM
I'm about halfway through. I am trying to see whether and how it would fit into our nascent ecommerce business. I don't see it yet, but the course has helped me to see in a gamified way.
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Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]
We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.
Different brands have different challenges when it comes to customer acquisition: “If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day,” says Lisa D’Aromando, social media community manager at Equinox. Whether you’re a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web...
Read more: http://mashable.com/2012/03/29/customer-acquisition-social/ Via Martin Gysler
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Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]
Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."
In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.
Via Martin Gysler
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www.aanve.com
Lots of great #DataViz resources.