10 Reasons Your Small Business Shouldn't Start a Blog | Information Technology & Social Media News | Scoop.it

The most of time we speak about the "why" and "how" you should start a blog, in this post it's, for one time, different. Blogging is increasingly popular, but that doesn't mean it's right for your small business. Here are 10 reasons you might want to hold off on. [note Martin Gysler]

 

If it wasn't before, blogging is certainly the "it" marketing vehicle of the moment.

 

A study of more than 3,000 marketers done by Social Media Examiner last year showed 68 percent of small businesses use blog posts already as part of their social-media strategy. After all, if you're going to be tweeting and updating your status on LinkedIn and all, it's helpful if you can link back to some tasty piece of content on your site. Blogging makes that easy to do.

 

But that doesn't mean blogging is right for your small business, as the blog Reputation Capital pointed out earlier this week. Here are a few reasons you might want to hold off on blogging at your business:

 

Read more: http://bit.ly/Ax1Hho


Via Martin Gysler