There are a few key metrics that are easy to gather and are critical for your overall business and marketing strategy. This includes components that will help you price your product or service better, add insights into potential future products/services, investment opportunities and identify gaps in your business.

What’s your thoughts on the LinkedIn SSI score, vanity metric of valuable tool?

Some say it’s a helpful metric of performance on LinkedIn, while others say it’s useless and simply a vanity metric. Where do you stand? Do you use the SSI or even know what it is?

The validity and usefulness of LinkedIn’s Social Selling Index (SSI) continues to be a source of much debate among those in sales, leadership and digital marketing.