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Digital marketing can either make or break a small business.  If you do it well, you’re rewarded with a reliable and growing stream of customers.  If you do it poorly, you can kill your brand or your business with wasted time and blown budgets.

How do you give your business the best chance to be on the successful side of the equation?

Here are a few highlights:

We have inbound marketing, attraction marketing, email marketing, influence marketing, network marketing, content marketing, outbound marketing, affiliate marketing and so on.  

How do we pick one, especially if we are small business owners and not marketing experts?

The most important word in those phrases is “marketing.”  It’s the root of what we’re trying to do.  

If you charge ahead with digital marketing without a clear goal and way to measure your progress, then it doesn’t matter which marketing method you select.  

Begin with setting the theme for your campaign.  Your theme will be high level and visionary in nature.  You then create three (no more) goals that if reached will propel you towards your goal.  

Now you plan.  How will you reach your goals, what needs to be done, what level of resource will be committed to each action and so on.  

The next article will address creating marketing messages,

Circumstance Marketing, and crafting those messages for the digital world.  So stay tuned!

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

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