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HP has announced the acquisition of packaging development company Choose Packaging for an undisclosed amount.
Choose, an Edinburgh-based company which has developed a commercially available zero-plastic paper bottle, will be integrated into HP’s Personalization & 3D Printing business. Through the Personalization & 3D Printing business unit, HP introduced its Molded Fiber Advanced Tooling technology in September 2020 as part of an effort to provide more sustainable moulded fibre packing designs for companies in the food service, consumer product, medical and industrial sectors.
As the company looks to expand its commitment to more sustainable packaging it has sought to acquire Choose. Choose has developed a technology that can produce paper-based packaging products that are made with natural and non-toxic materials. Already, Choose has secured work with Accolade Wines, who boast brands like Hardys, Banrock Station and Grant Burge; Henkel, a leading consumer and industrial goods company; and Malibu Rum, an international brand of Pernod Ricard.
