In this fast-moving, highly technical era, innovation and technology are ubiquitous, forcing companies to deliver immediate value to consumers. This principle is ingrained in us – it’s stark reality. One day, a brand is a world leader, promising incredible change. Then just a few weeks later, it disappears. Millennials view leaders of the emerging (digital) economy as scrappy, agile, and comfortable making decisions that disrupt the norm, and that may or may not pan out.
What does it take to earn the attention of Millennials? Here are three things you should consider:
Via
David Hain,
Ricard Lloria
Big data is very relevant today to large corporations such as Amazon and Google. How about small businesses? How should they use big data to their advantage?