The Web’s getting more and more visual. Emoticons have already replaced Internet slang. Local search results that include images attract 60 percent more clicks. And for 67 percent of consumers, images carry more weight than product information.
We can decipher the meaning of an image in a snap, but it would take us lines and lines of text to describe it with words – not to mention the fact that words often describe an image rather insufficiently. It, therefore, comes as no surprise that 40 percent of people respond to visual information better than text.
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