If you haven’t been a part of the “Flash is dead / HTML5 is too young” debate lately, here’s a primer: Adobe’s long-held multimedia dominance of the Web is on the decline. Sure, in some cases, such as video playback, Flash isn’t bad at all, but with mobile compatibility in the dustbin, there’s no doubt that the end is near. The question is: when?

Wix, the long reigning king of website builders with a massive 20 million users, created an empire atop Flash. Recently, the company has dipped its toes into HTML5 with mobile site creation, and today the company is going one step further.

That’s right, Wix is officially diving into the deep end with HTML5 for its brand new website builder. The new release comes with much of the original Flash builder’s functionality, packed into a more flexible technology as mobile web browsing continues to grow.