Ecom Revolution
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There may be hundreds of tactics that you could consider content marketing. So the six content marketing tactics briefly described here are certainly not an exhaustive list. But this short list does, perhaps, represent some of the best, easiest to understand, and most common content marketing options for small and mid-sized ecommerce businesses.

 
Martin (Marty) Smith:

Commerce - Community & Content rubicons Are CSF's
No way you win online these days without crossing one of the toughest rivers in my Director of Ecommerce tenure -- making content, commerce and community sing happily around the campfire. Good tips here and I will weigh in soon. 

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Marco Favero's curator insight, February 11, 2016 3:52 PM

aggiungi la tua intuizione ...

Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant.

Finding the need to curate content acute as we develop HackHeadphones on Shopify. Why create new content when everything we need can be curated from sources such branded websites (using videos from Shure.com), Amazon and other "portal" sites.

We are making sure to give credit where it is due and someone might throw a flag, but bet we can negotiate mutually beneficial terms since using content with attribution is closest thing we have to advertising these days.

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Martin (Marty) Smith

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