Digital and Technology will also help musicien to create and build up their own customized instrument. That is a customer oriented approach, and that helps artist to have tools to achieve high performance in their talent .

Deaf people seem to live in an another world because they don't have the chance to heare out the noise all around. But thanks to digital and technology, their world is getting closer to ours, more and more, and they are less & less isolated. I wanted to mention them because not to forget that Bethoveen was deaf, and yet, has composed the most beautiful music ever. So.. is music is in our brain?  Deaf or not? Is Digital & technology will help deaf people soon to hear music, and to become great musicians if they would like to? Hope is there.

".Joel Thomas Zimmerman (born January 5, 1981), known professionally as deadmau5 (pronounced "deadmouse"), is a Canadian progressive house music producer and performer from Toronto, Ontario. It is one of my favorite music. And I am glad to see him discovering his avatar thanks to Absolut Labs experience, because I hope this will inspire him for his next shows, or performances.  At least, he seems fully open to new opportunities available by Labs :)

Richar Branson is for me one the most famous CEO, entrepreneur and businessman. No hasard about this, he must has some flair about tendances, and industries that will born again with success. That is why maybe, that he returns to his musical roots, and choose to invest in a company that organises music events.

Music is an art and almost everyone love music. Neurosicentists even talk now of " musicotherapy" : Music therapy is the skillful use of music and musical elements by an accredited music therapist to promote, maintain, and restore mental, physical, emotional, and spiritual health. Music has nonverbal, creative, structural, and emotional qualities. So, if we add to it digital and technology, shall we assist to demultiplification effects? 

I could not find better than Radiohead 's exemple to conclude, and summerize this NL. Radiohead have adapted their art to digital, and more than that, they've extract from technology all the value they could for their production, and share it with their public. Thank you Radiohead for having being "liquid" by adaptating, and shifting your absolutly fabulous music  to this new era.