Google uses about 200 ranking factors in their algorithm...But what the heck are they? Well today you're in for a treat because I've put together a complete list.
Via Neil Ferree
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digital marketing strategy
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203 Ranking Factors Google uses to Rank a Website. Each ranking factor in Brian Dean list is defined so even a non-SEO can use these ranking factors so your website will rank better in the SERP's.
You still need to manage your social media presence so you can get your marketing message found, read and shared on the social web.