Paid search is a pretty awesome channel. Obviously, I’m a huge fan — I built a company around it. But it’s not without its challenges.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Is there a way we can overcome these big challenges — knowing in the near future search inventory will remain flat, CPCs will keep being expensive, and conversion rates won’t change? Can businesses in competitive industries stay the course? Is there a way we can turn this ship around and make sure we get more for less?