Social media influencers can help you increase brand awareness and engagement, but first, you need to identify these people.
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
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malek
March 10, 2016 8:14 AM
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Social media influencers can help you increase brand awareness and engagement, but first, you need to identify these people.
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malek
from Digital Brand Marketing
July 2, 2015 3:58 AM
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The people who you want to know are the influensters. Influenster is a product discovery platform and reviews site that enables consumers to find new products, and gain fresh insight and tips about new products so that all members can make better informed shopping decisions.
And we’re talking five million plus honest product reviews from 1.5M+ socially active trendsters, on over a million products for consumers to discover.
There’s also a gamification aspect to it, allowing trendsters and influensters a chance at receiving more new products....
This product discovery platform and reviews site enables consumers to find new products, and gain fresh insight and tips about new products so that all members can make better informed shopping decisions. Recommended reading for marketing pros. 9/10
Rescooped by
malek
from Digital Brand Marketing
April 3, 2015 3:42 PM
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Consumers trust recommendations from other consumers far more than they do branded content. With that in mind, businesses are jumping in head first. Unfortunately, the process can get out of hand pretty quick, but here’s the good news: As businesses start to see the importance of working with bloggers, more tools are becoming available to empower marketers to run seriously smart campaigns.
From finding the right bloggers to managing outreach to tracking campaigns, here are some of the best tools to manage blogger campaigns from start to finish....
Hoping to start some partnerships with bloggers? Lauren Jung shares tools that can help take some of the stress out of the process.
Rescooped by
malek
from Digital Brand Marketing
September 4, 2014 8:12 PM
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Dr. Jim Barry of the Edu-Tainment Social Content Marketing blog has put together a list of the top social media influencers (with yours truly on it!).
The good Doctor has written up a fascinating, detailed post on the 4 archetypes of these influencers, describing the traits and types of influence they have in the industry, including:
Educators – provide help and insight
Coaches – engage and assist (you’ll find me here!)
Entertainers – engage and inspire
Charismatics – provide insight and inspiration...
Follow the Top Social Media Influencers of 2014 by Douglas Karr on Marketing Technology Blog
To give your brand a human voice, you need influencers. A short guide to identifying target influencers.