Kindness is in everyone. The Singapore Kindness Movement (SKM) wants to encourage everyone to start, show and share kindness.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
SINGAPORE, 7 March 2013 – Students and parents will have something to look forward to this term break as the Singapore Kindness Movement (SKM) announced today the launch of its first mobile game application, Kindly Ever After. Through a series of tightly-woven storylines, players are reminded of the importance of being kind, gracious and friendly in communal spaces.
Held at Orchard Xchange, the launch attracted lively participation of commuters, many of whom were working adults and students. Despite the morning rush, commuters stopped by the Kindly Ever After game counter to try out the game.
Kindly Ever After is the brainchild of four students from the Singapore Polytechnic. With Diploma in Games Design & Development, Tng Bing Rong, 19, Chng Yang Da, 19, Jack Kew Zi Jian, 19, and Shawn Cheah Chenxuan, 19, drew inspiration from the timeless closing phrase, “happily ever after”, in fairy tales. The game features four animated stories that are real-life depictions of ungracious acts often seen onboard public transport, at hawker centres, on public roads, and in cyber spaces. Players will first be engaged in the tales of graciousness before embarking on their quest to eradicate ungracious acts committed by characters in the game.
In each stage, the player will have to “fire” the kind spirit towards the unkind spirit to transform the latter into a kind soul. As the game progresses, obstacles get increasingly challenging at each level. The aim is to transform unkind spirits into kindhearted souls to create a friendly and gracious environment.
Read More: http://kindness.sg/blog/2013/03/07/kindly-ever-after-a-fairy-tale-of-graciousness-to-come-true/#.Ul-pM5ROrEz