5 Ways Aurasma Augmented Reality Will Change Mobile Marketing | Digital Marketing Power | Scoop.it
From www.structuremarketing.com (via @mDefinite) - January 29, 2012 3:01 PM

CLEVELAND - The marketing world is in the middle of a seismic shift toward inbound, real-time and personalized engagement.The advancements in mobile technology which include smartphones, tablet PCs and iPads are presenting tremendous opportunities for audiences to personally interact and engage with brands in real-time. An estimated 50% of all mobile phone users today are using smartphones to access the internet. This has enabled the growth of a new frontier in augmented reality. Aurasma is a new technology that brings the physical and virtual worlds together.