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Scooped by Elena Vaccarossa
May 9, 2017 4:39 AM
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Global Mobile Advertising Expenditure to Overtake Desktop in 2018 | LBBOnline

Global Mobile Advertising Expenditure to Overtake Desktop in 2018 | LBBOnline | Digital Communication and Social Media | Scoop.it
From lbbonline.com - May 9, 2017 4:11 AM
Little Black Book, Global Mobile Advertising Expenditure to Overtake Desktop in 2018. Mobile advertising is responsible for almost all of the growth in global adspend according to ZenithOptimedia report
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Elena Vaccarossa's insight:

#Mobile #Advertising the place to be. Forecast 2018 

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Scooped by Elena Vaccarossa
January 9, 2017 4:38 PM
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Illustrator Turns People And Their Pets Into Cartoon Characters

Illustrator Turns People And Their Pets Into Cartoon Characters | Digital Communication and Social Media | Scoop.it
From www.boredpanda.com - January 8, 2017 5:07 PM
American artist Robert DeJesus continues to transform strangers' photos into cartoon versions of themselves. He's done quite a few transformations of people
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Scooped by Elena Vaccarossa
December 6, 2016 3:07 PM
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Google says it will hit 100% renewable energy by 2017

Google says it will hit 100% renewable energy by 2017 | Digital Communication and Social Media | Scoop.it
From techcrunch.com - December 6, 2016 3:07 PM
Green energy projects for data centers and other facilities are goals for a lot of tech companies, but one of the largest – Google – now says it's going..
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Scooped by Elena Vaccarossa
December 5, 2016 10:30 AM
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Millennials engagement : #ShareaCoke and a Song

Millennials engagement : #ShareaCoke and a Song | Digital Communication and Social Media | Scoop.it
From egoesdigital.com - September 28, 2016 10:19 AM
WHO: Coca-Cola U.S.

WHAT: The last generation of the successful "names campaign" of Coca-Cola
is using the Universal language of Music to talk and engage with
Millennials. 70 lyrics are featured on a bottle of our favorite Coca-Cola
and the e-commerce site sold more than 1 mlm personalized bottle. It is a
digital campaign, customer centric touching all channels online and
offline, which embarks the user in an unique experience. What is the Plus
of the #ShareaCoke and Song activation? Enter in the millennials universe,
Music,  make the Mobile and Social Media  stars through the apps, example
Shazam or Musical.ly.  A Call To Action that make the user in the center
sharing photos, lip-sync videos, with the #ShareaCoke and make all
accessible on a plateforme www.shareacoke.com.

Iconic image of the success of the campaign is the Selena Gomez image that
is the most liked Instagram photo of all time with more than 4.2 mlm likes.

WHY: Increase the brand preference penetration % within the millennials
target.

#ShareaCoke  and a Song

TAKEAWAYS: 

1. A digital campaign must be an experience for the user offline and
online
2. User need to be the hero of the campaign
3. Is fundamental to have the right support, the Mobile, and the right
partnership for your customer target:  apps like Spotify, Shazam,
Musical.ly, partners like BET, iHeart, pop-stars.
4. Inspire emotion : Enjoy  

Read more on http://www.coca-colacompany.com 
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Scooped by Elena Vaccarossa
December 5, 2016 7:28 AM
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Matteo Renzi steps down as prime minister after defeat in crucial Italian referendum

Matteo Renzi steps down as prime minister after defeat in crucial Italian referendum | Digital Communication and Social Media | Scoop.it
From www.telegraph.co.uk - December 5, 2016 5:46 AM
Matteo Renzi, the Italian prime minister, resigned late on Sunday night after losing a constitutional referendum.
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Scooped by Elena Vaccarossa
November 7, 2016 7:26 AM
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Storytelling: How To Tell Great Stories That Engage EVERYONE

From www.youtube.com - July 24, 2016 9:09 AM
Storytelling is having that ability to captivate one person or a group of people with an engaging narrative that charms them, that makes them feel like THE
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Scooped by Elena Vaccarossa
March 4, 2017 5:19 PM
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Why Abandoning Facebook is a Horrible Idea for Your Business

Why Abandoning Facebook is a Horrible Idea for Your Business | Digital Communication and Social Media | Scoop.it
From www.socialmediatoday.com - February 28, 2017 3:45 AM
With organic reach so low for Pages, should you consider abandoning Facebook entirely?
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Elena Vaccarossa's insight:

The most targeted, most powerful, and most affordable advertising platform.

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Scooped by Elena Vaccarossa
January 4, 2017 3:41 AM
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Is Mark Zuckerberg preparing to enter politics? Facebook CEO fuels rumours with 2017 challenge to tour every US state

Is Mark Zuckerberg preparing to enter politics? Facebook CEO fuels rumours with 2017 challenge to tour every US state | Digital Communication and Social Media | Scoop.it
From www.telegraph.co.uk - January 4, 2017 3:36 AM

Mark Zuckerberg has announced a new personal challenge for the new year that is fuelling speculation that he plans to enter politics.

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Scooped by Elena Vaccarossa
December 5, 2016 12:39 PM
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Facebook lance Flash, un clone de Snapchat conçu pour les pays émergents - Blog du Modérateur

Facebook lance Flash, un clone de Snapchat conçu pour les pays émergents - Blog du Modérateur | Digital Communication and Social Media | Scoop.it
From www.blogdumoderateur.com - December 5, 2016 12:39 PM
Facebook lance une nouvelle application mobile : Flash. Elle permet de partager des photos et vidéos éphémères avec ses amis, et ajouter des masques sur so
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Scooped by Elena Vaccarossa
December 5, 2016 10:07 AM
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IVème conférence de Netino sur le programmatique TV chez Google

IVème conférence de Netino sur le programmatique TV chez Google | Digital Communication and Social Media | Scoop.it
From www.mbamci.com - December 1, 2016 6:31 AM
Le 24 novembre 2016 Google France accueille la IVème Conférence organisée par Netineo sur le Programmatique TV afin de construire la publicité TV de demain.
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Elena Vaccarossa's insight:

La publicité TV du futur? On en discute chez Google

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Scooped by Elena Vaccarossa
December 5, 2016 7:10 AM
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LinkedIn Advertising Guide by Crazy Egg

LinkedIn Advertising Guide by Crazy Egg | Digital Communication and Social Media | Scoop.it
From blog.crazyegg.com - December 5, 2016 6:19 AM
We’re going to take a look at the steps that you need to take if you want to get the best possible results from your LinkedIn campaigns.
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Elena Vaccarossa's insight:

Great way to have a targeted professional communication.

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Scooped by Elena Vaccarossa
November 7, 2016 7:14 AM
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Scoop.it Talks about Content Curation in Social Media and Blogging

From www.youtube.com - October 10, 2016 1:03 AM
Get http://www.ContenKingpin.com The top rated content curation course. This is a large problem these days for people that are advertising and marketing. I
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Elena Vaccarossa's insight:

Interesting tool to start to listening and communicating in digital world

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