PolyU study urges hotels to engage the Facebook generation | Customer service in tourism | Scoop.it

"Hotels should make greater use of social media to evaluate their performance from the customer's perspective, according to Dr Bona Kim (Ph.D. graduate) and Dr Sam Kim of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-researcher in a recently published study ..."

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