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Marketing Strategy - Technology has transformed how brands reach out to today's consumers. Some brands, however, are still stuck in the old ways of marketing. Is yours?
Via Eric_Determined / Eric Silverstein
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Rescooped by
Darcy Bevelacqua
from New Customer - Passenger Experience
June 4, 2015 8:39 AM
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Scoop.it!
Via Eric_Determined / Eric Silverstein
Darcy Bevelacqua's insight:
Great reminder of the importance of the customer journey
Then vs Now: Funnel Marketing vs The Consumer Decision Journey
Now it's about Lifetime connection.
Do you agree that successful brands need to create a two-sided conversation with consumers rather than a one-way "push" through the funnel?