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In the early days of ecommerce customer acquisition and retention largely focused on selling products at the lowest possible price.
Via Alexandre Guapyassu, Darcy Bevelacqua
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Rescooped by Darcy Bevelacqua from Customer Engagement |
Scoop.it!
Via Alexandre Guapyassu, Darcy Bevelacqua
Darcy Bevelacqua's insight:
Creating a great customer experience requires more than a website whichi works. You still need to deliver on the brand promise , while you produce excellent content that enagages and delights.
Customer experience is more than delivering a good website. You still need to integrate your content with your strategy and deliver a unique experience that can surprise and delight's customers.